Core Insights - Shanghai LEGO Park has welcomed over 1 million visitors, setting a record for the fastest LEGO park to reach this milestone globally [1][5][6] Group 1: Visitor Experience and Satisfaction - The park's net promoter score (NPS) is continuously rising, indicating high visitor satisfaction as experiences are enriched [6] - During the summer, the park achieved an average ride frequency of 8.73 per visitor, with popular attractions like the "Driving School" graduating nearly 86,000 young drivers [6] Group 2: Cultural Integration and Unique Features - The park incorporates local Chinese elements, with over 75 interactive rides and attractions designed to reflect local culture, including a water town-themed boat ride [2][3] - "Mini World," a key attraction, features LEGO models of iconic Chinese architecture, constructed using 20 million bricks over 168,000 hours, symbolizing a blend of global LEGO standards and local culture [3] Group 3: Future Development Plans - The park is planning a second phase of expansion, with new projects expected to be unveiled in the coming years to further enhance the resort's scale and offerings [12] - Future seasonal events, such as the "Winter Holiday" and "Autumn Family Carnival," are designed to maintain visitor interest and engagement throughout the year [10][12] Group 4: Industry Recognition - Shanghai LEGO Park has received the THEA Award for Outstanding Achievement, marking it as a significant player in the theme park industry and the only park in China to receive this accolade by 2025 [7]