Core Viewpoint - The article highlights the innovative efforts of a local leader in rural entrepreneurship, focusing on the establishment of a live-streaming platform to promote and sell agricultural products, thereby enhancing the income of local farmers [1]. Group 1: Individual Initiatives - Yao Qifei, a 32-year-old deputy secretary of the Party branch in a village, is a veteran who returned to his hometown to start a business after military service in 2014 [1]. - He has led a team to create a rural live-streaming studio, allowing local farmers to sell surplus agricultural products such as eggs, ducks, geese, and melons [1]. Group 2: Economic Impact - The live-streaming initiative aims to develop local特色产业 (characteristic industries) and increase the income of more villagers [1].