全红婵哥哥全进华在直播中回应"妹妹被AI仿冒声音售卖土鸡蛋"一事。有网友评论称"你妹平台卖的鸡 蛋真不好吃"，他回应"不是我们卖的，我妹天天在训练她怎么卖鸡蛋，我已经发了很多遍了，全平台一 大堆人在盗用我们自己的一个声音去做切片、去卖这些货，我现在告都告不赢"。此前有账号在抖音平 台发布AI仿冒奥运冠军全红婵声音带货土鸡蛋的视频。目前该账号已无法在抖音平台搜索到。 此前有账号在抖音平台发布AI仿冒奥运冠军全红婵声音带货土鸡蛋的视频。 ...

来源：法治日报 未经许可利用AI仿冒 近日，在社交平台上利用AI技术仿冒奥运冠军声音带货的事件引发网友关注。奥运冠军全红婵、孙颖 莎、王楚钦等运动员的声音被AI克隆后，用于短视频平台推销农产品。 媒体记者调查发现，某自媒体博主账号发布的17件作品中，内容全部是利用AI仿冒奥运冠军全红婵声 音带货土鸡蛋的视频，其中一个视频点赞量高达1.1万。评论区显示，大量粉丝误以为这就是全红婵本 人，纷纷下单购买链接中的鸡蛋，该商品链接显示已售出4.7万件。今年4月，全红婵家人曾向媒体证 实，全红婵并未给相关农产品代言或授权。 除全红婵外，奥运冠军孙颖莎和王楚钦也遭遇了同样的仿冒，两位奥运冠军的AI克隆声音同样在为土 鸡蛋带货。这些仿冒奥运冠军的内容，通过高度逼真的声音合成技术，诱导粉丝误认为是奥运冠军本人 代言，从而实现流量变现。 这一现象的背后是AI语音克隆技术的滥用。网络平台上甚至存在大量教程视频和软件资源，部分博主 直接提供克隆工具下载，进一步降低了侵权门槛。网络安全专家介绍称，依托开源语音大模型，仅需十 几秒的语音样本即可生成高度相似的声音，且能操纵其说出任意内容。AI克隆声音一旦与AI换脸等技 术结合，生成高度逼 ...

全红婵、孙颖莎、王楚钦 都在卖土鸡蛋？ 当你刷到这样的视频 媒体报道AI克隆声音乱象（视频截图） 小编专门请教了法律专家 得到的结论是： 利用AI仿冒他人身份"带货" 是违法行为 已侵犯被仿冒者和消费者权益 千万别信，是假的！ 近日网络掀起一波"打假"风浪 目标直指AI（人工智能） 克隆声音乱象 媒体报 道AI克隆声音乱象（视频截图） 当你听到奥运冠军们熟悉的 "声音 " 是不是以为他们本人正在 "带货 " 出于对他们的喜爱和信任 你可能会下单购买表示支持 "我是你们的婵宝 有事请大家帮忙 今天让妈妈先拿出 300单老家的土鸡蛋 给大家放福利" "大家好，我是莎莎 我为婵宝家农家土鸡蛋代言" "大家好，我是王楚钦 昨天收到婵妹私信 这么好的土鸡蛋不发出去 就可惜了" 殊不知 这些都是AI伪造出的名人声音 媒体报道AI克隆声音乱象（视频截图） 云南大学人权法研究中心 执行主任刘红春说 利用AI仿冒奥运冠军"带货"行为 已侵犯了他们的肖像权与声音权 被侵权人可以要求商家 停止侵权行为 赔偿损失与赔礼道歉 "不法分子选择大家喜爱的名人下手 正是看中其社会影响力和公众信任度 从而达到误导消费 者、推销商品 甚至实施诈 ...

Core Viewpoint - The proliferation of AI technology has enabled the "cloning" of specific individuals' voices, leading to civil infringement and potential criminal issues, particularly in the context of online marketing and live streaming [1][5]. Group 1: AI Voice Cloning in Marketing - Some social media influencers are using AI-cloned voices of Olympic champions, such as Quan Hongchan, to promote agricultural products, misleading fans into believing they are interacting with the actual athletes [3][5]. - A specific account on Douyin has posted 17 videos using AI to impersonate Quan Hongchan, achieving over 11,000 likes on one video, and selling 47,000 units of eggs linked to the promotion [3][5]. - Other Olympic champions, including Sun Yingsha and Wang Chuqin, have also been impersonated in similar marketing schemes [5]. Group 2: Legal and Ethical Concerns - The use of AI to clone voices raises significant legal concerns, including potential fraud and infringement of personal rights, as highlighted by experts [6][7]. - China's Civil Code now includes provisions for the protection of an individual's voice, equating it to portrait rights, thus making unauthorized use of a person's voice for AI cloning an infringement [6][7]. - Experts recommend that platforms implement stricter regulations and monitoring mechanisms to prevent the misuse of AI voice cloning technology [7]. Group 3: Regulatory Measures - In March, China's National Internet Information Office and other departments announced a regulation set to take effect in September 2025, requiring explicit labeling of AI-generated content [7]. - A nationwide campaign has been launched to address the misuse of AI technology, focusing on enhancing detection and verification capabilities on platforms [7].

Core Viewpoint - The widespread use of AI technology for voice cloning has led to significant legal issues, including civil infringement and potential criminal activities, as individuals exploit this technology for personal gain [1][17]. Group 1: AI Voice Cloning and Its Applications - AI voice cloning technology allows for the rapid and realistic imitation of any individual's voice, requiring only a short audio sample to produce a convincing clone [13][14]. - Some social media influencers are using AI-cloned voices of famous athletes, such as Olympic champions, to promote products, misleading fans into believing they are interacting with the actual individuals [2][4][8]. - Instances of AI voice cloning have resulted in significant sales, with one influencer reportedly selling 47,000 units of a product while impersonating an Olympic champion [4]. Group 2: Legal and Ethical Implications - The misuse of AI voice cloning not only deceives consumers but also infringes on the personal rights of the individuals whose voices are cloned, raising serious ethical concerns [9][19]. - Legal experts highlight that the Chinese Civil Code now explicitly protects individuals' voices, equating it to portrait rights, thus making unauthorized use of someone's voice a potential legal violation [17][19]. - The legal framework indicates that any use of a person's voice without consent constitutes infringement, emphasizing the need for clear permissions regarding voice cloning [19]. Group 3: Industry Response and Regulation - Experts suggest that platforms hosting AI voice cloning content should bear responsibility for monitoring and preventing misuse, as they can be held liable if they fail to act against infringing activities [20][22]. - The Chinese government has initiated measures to regulate AI technology misuse, including a new directive requiring clear labeling of AI-generated content, set to take effect in September 2025 [22]. - There is a call for platforms to establish robust mechanisms for reviewing and reporting AI voice cloning incidents to mitigate the spread of fraudulent content [22].

Core Insights - The event "Happiness Mountain Goods Festival: Li Xiang Shunlong Season" in Danling County showcased local agricultural products and cultural heritage, attracting guests and merchants to promote rural development [1][2][3] Group 1: Agricultural Products - The high-altitude crispy red plums, known as "red agate," are cultivated in a 12,000-acre orchard, yielding an annual output of 15,000 tons, characterized by a sweet and slightly sour taste [2] - The region also features over 300 acres of Dendrobium cultivation, producing various tea products, and an 8,400-acre high-altitude tea garden that offers refreshing green tea [2] - Local specialties include traditionally smoked cured meats, free-range chickens, and honey made from wildflowers, reflecting the community's agricultural richness [2] Group 2: Cultural Heritage - The event highlighted traditional tea culture through tea ceremonies and showcased the craftsmanship of woodblock printing, allowing attendees to experience the depth of local cultural heritage [2] - The festival served as a platform for promoting local intangible cultural heritage, enhancing community engagement and cultural appreciation [2] Group 3: Tourism and Investment - The event facilitated investment in local homestays, with potential for transforming idle farmhouses into operational accommodations, enhancing rural tourism [3] - Collaborations were established between local villages and homestay operators to develop boutique accommodations, contributing to the preservation of local culture and heritage [3] - Future plans include ongoing seasonal agricultural product events to attract more visitors to Danling and promote the integration of agriculture, culture, and tourism [4]

Group 1 - The article highlights the beauty and cultural significance of Tonglu County, which is recognized as "China's most beautiful county" and a top travel destination globally [3][5][33] - Tonglu County has a rich literary heritage, with over 7,400 poems written about its landscapes, contributing to its identity as a poetic and picturesque locale [5][7][33] - The county has been actively promoting tourism and cultural events, attracting 12.5 million visitors annually, and has been recognized as one of the top ten county tourism destinations in China for three consecutive years [26][33] Group 2 - In 2022, Tonglu had a total of 26,200 enterprises, with 24,100 being private, representing 91.7% of the total, and it saw the establishment of one new listed company [36][41] - The county has developed a robust express delivery industry, with four listed companies capturing nearly 60% of the national market share, showcasing its significance as a hub for logistics [39][41] - The establishment of "Tongda Academy" aims to integrate educational resources with industry needs, fostering talent for the express delivery sector [41][42] Group 3 - The county is focusing on creating a youth-friendly environment, with initiatives like the rapid approval of projects and the establishment of a film and education demonstration zone [45][46] - Local universities are engaging in innovative projects, such as a live-streaming workshop that has successfully marketed local agricultural products, generating significant sales [49][50] - The community is actively involved in governance and development discussions, enhancing the sense of belonging among residents [53][54]

Core Viewpoint - Companies are misleading consumers by registering confusing trademarks, which increases consumer identification costs and may lead to a loss of trust in the long run [1][2][3] Group 1: Misleading Trademarks - Many brands use ambiguous trademarks that create confusion, such as "zero" or "zero additives," which consumers interpret as natural and free from additives, despite the lack of a unified industry definition [1][2] - Brands like "多半" (more than half) mislead consumers regarding product quantity, damaging brand reputation when the actual product does not meet expectations [1] Group 2: Consumer Trust and Brand Integrity - Consumers often assume that products with similar branding to well-known brands are of comparable quality, leading to potential disappointment when the actual product does not match expectations [2] - The erosion of trust occurs when brands use clever marketing tactics that obscure the true nature of their products, making it difficult for consumers to hold companies accountable [2][3] Group 3: Increased Consumer Identification Costs - The use of misleading trademarks complicates the purchasing process, increasing the difficulty for consumers to make informed decisions and leading to negative experiences [3] - Instances of brands claiming to be "sugar-free" while containing sugar illustrate how deceptive marketing can damage consumer trust and brand integrity [3]

Core Viewpoint - Chongqing's Zhaoma Township has been recognized as a national civilized village, showcasing significant improvements in living conditions, governance, and industrial development, transforming from a backward village into a model of rural revitalization [1] Group 1: Environmental Improvements - Zhaoma Township has prioritized environmental sanitation as a key breakthrough for building a civilized village, implementing a "six cleanliness and one standard" approach to enhance living conditions [2] - The introduction of a points system encourages villagers to participate in sanitation efforts, significantly increasing their awareness and involvement in environmental protection [2] Group 2: Cultural and Community Development - The township emphasizes cultural initiatives to enhance the spiritual and cultural quality of villagers, including the establishment of a local brass band that has become a cultural symbol [3] - The Zhaoma Story Museum showcases local history and culture, fostering a sense of pride and cultural identity among residents [3] Group 3: Infrastructure and Economic Growth - Infrastructure improvements include 230 kilometers of paved roads and 143 drinking water projects, which support local economic development [3] - The return of villagers to start businesses, such as rural e-commerce, has stimulated the growth of local industries, with significant agricultural production bases established [4]

Core Insights - The article highlights the successful transformation of the Le Gu E-commerce Town in Nale County, which has integrated digital economy practices into rural development, significantly boosting local employment and agricultural sales [3][4][11]. Group 1: Economic Impact - Le Gu E-commerce Town achieved an online transaction volume of 130 million yuan during the "618" shopping festival, with daily orders exceeding 100,000, benefiting 530 local villagers [3]. - The "village-enterprise integration" model has led to a substantial increase in collective economic income for participating villages, with growth ranging from 57,000 yuan to 192,000 yuan [11]. Group 2: Employment and Training - The initiative has created job opportunities for nearly 100 returnee youths, who have successfully transitioned into roles such as live-streaming salespersons, significantly increasing their monthly incomes [6][9]. - A comprehensive training system has been established, collaborating with universities and professional institutions to provide courses on live-streaming and e-commerce operations [7]. Group 3: Infrastructure and Services - The town has developed a one-stop entrepreneurial service platform that includes support for live-streamer incubation, supply chain integration, and brand promotion, facilitating the growth of local businesses [7][9]. - The integration of logistics and agricultural production allows for a "zero inventory" model, enabling fresh produce to be sold and shipped on the same day, thus reducing logistics costs and enhancing product freshness [11]. Group 4: Future Development - Le Gu E-commerce Town plans to expand its business model beyond agricultural products to include handicrafts and home goods, aiming to create a diverse product matrix [12]. - The initiative aims to establish an agricultural e-commerce incubation center to support 100 small agricultural enterprises, potentially creating over 1,000 jobs [12][14].