Core Viewpoint - The company reported a decline in revenue for the first half of 2025, with a year-on-year decrease of 12%, while net profit increased by 17% [1] Financial Performance - 25H1 revenue was 4.593 billion yuan, with a net profit of 678 million yuan and a non-recurring net profit of 559 million yuan [1] - 25Q2 revenue was 1.844 billion yuan, with a net profit of 292 million yuan and a non-recurring net profit of 225 million yuan [1] - The company's gross margin for 25H1 was 22.6%, down 2.28 percentage points year-on-year, and for 25Q2 it was 18.6%, down 2.91 percentage points year-on-year [2] Business Segmentation - In 25H1, education service revenue was 4.1 billion yuan, down 14% year-on-year, with textbook revenue down 7.9% and general books and audiovisual products down 18% [2] - Modern logistics revenue was 1.7 billion yuan, down 3% year-on-year, while educational equipment and sports supplies revenue was 500 million yuan, down 47% year-on-year [2] Cost Management - The company has been actively managing costs, with sales, management, and R&D expense ratios for 25H1 at 6.58%, 5.37%, and 0.23%, respectively [2] - For 25Q2, these ratios were 5.96%, 6.24%, and 0.39%, indicating a continued focus on cost control [2] Future Outlook - The company maintains a positive outlook on its core business due to its licensing advantages and stable attributes [3] - New business initiatives include digital transformation of bookstores, smart education platforms, and game development, which are expected to enhance long-term revenue potential [3] Investment Recommendation - The company is expected to see net profits of 780 million, 810 million, and 830 million yuan for 2025, 2026, and 2027, respectively, with growth rates of 10%, 4%, and 2% [3] - The target market capitalization is set at 14 billion yuan, with a target price of 7.2 yuan, maintaining a "recommended" rating [3]