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存量竞争如何破局?乳业增长有了“新配方”|聚焦2025进博会
Hua Xia Shi Bao· 2025-11-08 13:33
Core Insights - China's dairy product imports from January to September 2025 reached 2.013 million tons, valued at $9.35 billion, marking year-on-year increases of 3.5% and 14.8% respectively, with high-end categories like infant formula, butter, and cheese leading the growth [2] - The eighth China International Import Expo (CIIE) showcased the transformation of the dairy industry, emphasizing the shift from brand premium and channel advantages to deep collaboration between brands and local forces in areas such as supply chain and R&D [2][3] Industry Trends - The deep collaboration between multinational dairy brands and local Chinese companies has become essential for success in the Chinese market, as highlighted by the strategic partnership between New Zealand's a2 Milk Company and China National Agricultural Development Group [3][4] - a2 Milk Company has become the fourth largest infant formula brand in China, with a reported revenue growth of 13.5% to NZ$1.902 billion for the fiscal year ending June 30, 2025, despite an overall decline in the Chinese infant formula market [4][5] Product Innovation - a2 Milk Company introduced its a2 Purple HMO series infant formula at the CIIE, which is the first product to include high levels of HMO, showcasing the company's commitment to innovation and high-quality offerings [4][5] - Australian company Ausnutria launched six new products at the CIIE, including a probiotic product developed in collaboration with Jiangnan University, marking a significant step in their innovation efforts [5][6] Full Lifecycle Strategy - The competition in the dairy industry is evolving from a focus solely on infant formula to a broader range of nutritional health services covering all life stages, as demonstrated by a2 Milk's comprehensive product offerings [6][7] - a2 Milk's revenue from family nutrition products in China and other Asian regions grew by 33.1%, indicating a significant market opportunity in this segment [8] Supply Chain Development - Companies are enhancing their supply chain capabilities to support the growing demand for family nutrition products, with Danone expanding its production capacity in Wuxi to meet both domestic and international needs [8]