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中国飞鹤的“蛋白答卷”: 冷友斌两会建议背后的乳业“隐形芯片”战事
Di Yi Cai Jing Zi Xun· 2026-03-06 08:25
2026年全国两会,作为"十五五"规划的谋篇布局之年,也承担着为中国经济高质量发展定调的重任。在 众多关乎国计民生的议题中,全国人大代表、中国飞鹤董事长冷友斌提交的两份建议——《关于促进国 民优质蛋白营养摄入、助力人口高质量发展的建议》与《关于加强乳品精深加工、推动食品产业高质量 发展的建议》,引发了行业与舆论的重点关注。 在业内看来,冷友斌的两份议案,精准击中了中国乳业乃至食品工业的关键痛点:一边是原奶过剩导致 的百亿级行业亏损,另一边却是国民对蛋白营养认知不足。冷友斌提出的"蛋白策",不仅是中国乳业的 突围之路,也同样是关乎到国民健康战略的升级之路。 乳业产业结构亟待调整 "在荷兰、法国等乳业发达国家,液态奶和精深加工产品的比例约为5:5,而在中国市场,这一比例甚 至超过9:1。"在接受媒体采访时冷友斌表示,国外乳制品产业发展成熟,相比之下国内乳制品行业还 处于以初级产品为主的阶段,液态奶的占比超过92.7%,奶酪和黄油等高附加值产品占比不足7.3%,中 国乳业向产业结构升级和向价值链高端延伸已刻不容缓。 冷友斌表示,由于长期的结构性失调,国内乳业形成了"低端过剩、高端短缺"的不合理格局。近年来, 随着国 ...
中国飞鹤的“蛋白答卷”: 冷友斌两会建议背后的乳业“隐形芯片”战事
第一财经· 2026-03-06 08:19
2026年全国两会,作为"十五五"规划的谋篇布局之年,也承担着为中国经济高质量发展定调的重 任。在众多关乎国计民生的议题中,全国人大代表、 中国 飞鹤董事长冷友斌提交的两份建议 —— 《关于促进国民优质蛋白营养摄入 、 助力人口高质量发展的建议》与《关于加强乳品精深加工、推 动食品产业高质量发展的建议》,引发了行业与舆论的重点关注。 在业内看来, 冷友斌的两份议案,精准击中了中国乳业乃至食品工业的 关键痛点 :一边是原奶过 剩导致的百亿级行业亏损,另一边却是 国民对蛋白营养认知不足。 冷友斌提出的 "蛋白策",不仅 是 中国乳业的突围之路 , 也同样是 关乎 到 国民健康 战略 的 升级 之路。 乳业产业结构亟待调整 "在荷兰、法国等乳业发达国家,液态奶和精深加工产品的比例约为5:5,而在中国市场,这一比例 甚至超过9:1。"在接受媒体采访时冷友斌表示,国外乳制品产业发展成熟,相比之下国内乳制品行 业还处于以初级产品为主的阶段,液态奶的占比超过92.7%,奶酪和黄油等高附加值产品占比不足 7.3%,中国乳业向产业结构升级和向价值链高端延伸已刻不容缓。 冷友斌 表示 ,由于长期的结构性失调,国内乳业形成了 "低 ...
雀巢:食品安全管控不当,渠道乱象凸显,换帅变革何时生效? | ESG案例
Xin Lang Cai Jing· 2026-03-03 04:56
登录新浪财经APP 搜索【信披】查看更多考评等级 (来源:网易财经ESG) 出品|网易财经ESG 作者|蔡宜晴 1月31日,雀巢就近期"婴幼儿配方奶粉召回事件"发布最新说明,明确中国大陆地区流通渠道内的相关召回工作已经全部 完成,且对收回产品样本进行了抽样检测,未检出蜡样芽孢杆菌呕吐毒素。 据悉,此次奶粉召回事件起源是去年12月9日雀巢在位于荷兰努恩斯皮特的一家工厂进行例行检查时,在一条生产线上发 现了蜡样芽孢杆菌,当时并未在产品中检测出该细菌。然而当时雀巢公司并未向外界发出相关提醒,也未公布召回计划。 法国一家非营利公益组织法国食品观察组织称,早在去年12月1日,意大利当局已经获得实验室检测结果,知晓雀巢旗下 奶粉含有蜡样芽孢杆菌毒素,12月12日才通过欧盟食品和饲料快速预警系统(RASFF)首次披露ARA原料疑似被污染。 此后雀巢进行局部排查,并将相关奶粉下架。2026年1月5日,雀巢才正式启动大规模召回工作。1月6日,雀巢中国区发布 预防性召回公告,8日召回范围扩大至全球50多个国家和地区。 法国食品观察组织认为雀巢存在隐瞒关键信息的嫌疑,导致问题奶粉持续流通。此举违反了欧盟相关法规。1月21日,该 组 ...
雀巢销售额下滑2%至7285.3亿元,提价策略遭遇全球挑战
Sou Hu Cai Jing· 2026-02-22 16:11
Core Viewpoint - Nestlé Group is facing significant challenges in its pricing strategy amid global economic fluctuations and inflation pressures, leading to a slight decline in annual sales and net profit [2][5]. Financial Performance - In 2026, Nestlé reported annual sales of 89.49 billion Swiss francs (approximately 728.53 billion RMB), a decrease of 2% compared to the previous year [2]. - The company's net profit fell by 17% to 9 billion Swiss francs, marking a rare decline [5]. Pricing Strategy and Market Response - Nestlé's aggressive pricing strategy, implemented in response to a doubling of coffee bean and cocoa costs, contributed 2.8% to annual sales growth, while actual sales volume growth was only 0.8% [2]. - Price increases in the candy and coffee segments reached 10.6% and 6.0% respectively, but consumer sensitivity to these price hikes has led to a shift towards private label brands, resulting in customer loss [3]. Challenges in Key Markets - In the Greater China region, Nestlé faced a significant organic growth rate of -6.4%, with an internal growth rate of -4.5% and a pricing contribution rate of -1.9%, which heavily impacted the overall performance of the group [3]. - The company experienced non-operating losses due to a recall of infant formula linked to contamination, leading to an inventory write-down of approximately 1.1 billion Swiss francs (about 895 million RMB) and potential sales losses of up to 1.2 billion Swiss francs (about 977 million RMB) in 2026 [3]. Strategic Adjustments - Nestlé's CFO indicated that the company is adjusting its business model in China from a distribution-driven approach to one focused on consumer demand, which is expected to gradually alleviate growth impacts by the second half of 2026 [4]. - The company has identified four core pillars for future growth: coffee, pet care, nutrition, and food & snacks, with the first three accounting for 70% of total sales [5]. Organizational Changes - Nestlé is undergoing a restructuring process, including the integration of its nutrition and health science units and the potential divestiture of its remaining ice cream business [5]. - The company plans to reduce its workforce by approximately 16,000 positions, representing 6% of its total employees, as part of its efforts to streamline operations [6].
雀巢集团的转型困境与战略调整
Jing Ji Guan Cha Wang· 2026-02-22 12:39
在当前全球经济面临通胀压力和市场需求波动的背景下,拥有160年历史的雀巢集团正经历一次重要的 战略转折。这家国际知名的食品和饮料公司,长期以来依靠的提价策略似乎已经达到了极限,并在全球 市场中逐渐失去效力。 2026年2月19日,雀巢集团发布了年度财务报告,报告显示该年的销售额为894.9亿瑞士法郎(约合7285.3 亿元人民币),同比下降了2%。尽管这一降幅看似不大,但深入分析后会发现其中隐藏着不少隐患。据 披露,在2025年上半年,由于咖啡豆和可可的成本翻了一番,雀巢采取了激进的提价措施,这在一定程 度上推动了全年销售额增长了2.8%,然而实际销量的增长仅为0.8%。 由此可见,依靠价格上调来驱动业绩增长的方式给这个百年品牌带来了巨大的压力。除了全球市场的挑 战,雀巢在中国市场也遇到了一系列问题。在欧美市场,雀巢对糖果和咖啡产品的提价幅度分别达到了 10.6%和6.0%,这种做法在高通胀环境下曾一度奏效。然而,消费者的容忍度是有限的。当雀巢的产品 变得过于昂贵时,越来越多的家庭开始转向超市自有品牌的低价替代品,导致客户流失现象日益严重。 此外,非经营性损失也成为管理层的一大难题。2026年初,因全球供应商 ...
“涨价”策略失灵叠加“黑天鹅”事件,雀巢忙“瘦身”自救
Jing Ji Guan Cha Wang· 2026-02-22 12:03
Core Insights - Nestlé is facing significant challenges due to inflationary pressures and demand fluctuations, leading to a peak in its price increase strategy that is now failing in global markets [1] - The company reported a 2% decline in sales for 2025, with total sales reaching 89.49 billion Swiss francs (approximately 728.53 billion RMB) [1] - The aggressive pricing strategy contributed 2.8% to annual sales growth, but the actual internal growth rate was only 0.8%, indicating reliance on pricing rather than volume [1] Group 1: Financial Performance - In 2025, Nestlé's net profit fell by 17% to 9 billion Swiss francs, marking a rare and significant decline [3] - The Greater China region experienced an organic growth rate of -6.4%, with an internal growth rate of -4.5% and a pricing contribution rate of -1.9%, significantly dragging down overall performance [2] Group 2: Strategic Adjustments - The company is shifting its business model from distribution-driven to consumer demand-driven, focusing on reducing channel inventory and rebuilding marketing and innovation capabilities [3] - Nestlé has identified four core pillars for future growth: coffee, pet care, nutrition, and food & snacks, which together account for 70% of its sales [3] Group 3: Operational Challenges - A recall of infant formula due to contamination resulted in a non-operating loss of approximately 110 million Swiss francs (about 895 million RMB) and potential sales losses of up to 1.2 billion Swiss francs (about 9.77 billion RMB) in 2026 [2] - The company is negotiating the sale of its remaining ice cream business, which is a significant strategic move following the divestiture of its water business [4] Group 4: Market Competition - Nestlé's coffee business is facing intense competition from brands like Luckin Coffee and Kudi, which are impacting its supply chain costs [4] - The company is attempting to innovate within the coffee segment by introducing new products to adapt to changing consumer preferences [4] Group 5: Workforce Optimization - Nestlé plans to reduce approximately 16,000 jobs, equivalent to 6% of its total workforce, as part of a broader effort to optimize its organizational structure [5] - The company is under pressure to adjust its human resources in response to performance challenges across various product lines [5]
达能2025年业绩增长4.5%,中国市场表现强劲
Jing Ji Guan Cha Wang· 2026-02-20 16:48
Core Insights - The core viewpoint of the article highlights Danone's financial performance for the year 2025, focusing on overall performance, regional market dynamics, and future growth guidance [1]. Financial Performance - In 2025, Danone's global sales revenue increased by 4.5%, exceeding 220 billion RMB. The company anticipates a same-store sales growth of 3% to 5% for the full year of 2026, with recurring operating profit growth expected to outpace sales revenue growth [2]. Business Development - The region is identified as a key driver of Danone's performance growth. In the fourth quarter, sales revenue grew by 10.4%, primarily driven by volume and product mix, which contributed to a growth of 10.6%. For the full year, the specialized nutrition business (including infant formula and medical nutrition) generated revenue of €2.768 billion, reflecting a year-on-year increase of 13.2%. The bottled water and beverage segment reported revenue of €777 million, up 6.1% year-on-year [3]. Recent Events - The report mentions the impact of a recent infant formula recall, stating that the financial impact is assessed to be "not significant," with an expected effect on net sales of approximately 0.5% to 1% in the first quarter of 2026. The company emphasizes that products sold through official channels in China were unaffected and is focused on rebuilding trust. Additionally, Danone has prepared an unprecedented product renewal plan for the 2026 sales season in the Chinese market, aiming to minimize inventory levels in preparation for the launch of new products [4].
雀巢股价创阶段性新高,2025年财报超预期
Xin Lang Cai Jing· 2026-02-19 22:20
Core Insights - Nestlé's stock price increased by 1.56% to $104.72, reaching a new high, driven by the positive market reaction to its 2025 financial report and strategic adjustment plan [1] Financial Performance - Nestlé reported an organic growth rate of 3.5% for the full year 2025, with a fourth-quarter organic growth rate of 4.0%, exceeding market expectations [1] - The company plans to accelerate its strategic transformation, focusing on four core businesses: coffee, pet care, nutrition, and food & snacks, which together account for 70% of total sales [1] - The strategy includes divesting non-core assets, such as the ice cream business, to optimize the product portfolio and enhance future profitability confidence among investors [1] Company Status - The CEO of Nestlé indicated that growth momentum improved in the second half of the year and provided a positive outlook for 2026, expecting an organic growth rate between 3% and 4% [2] - The company has completed the global recall of infant formula initiated in January 2026 and is now focused on replenishing inventory, alleviating market concerns regarding the ongoing impact of this event [2] Stock Performance - On the reporting day, the U.S. packaged food sector rose by 0.63%, while Nestlé's stock significantly outperformed major indices (Dow down 0.54%, Nasdaq down 0.31%) [3] - The trading volume for Nestlé on that day was approximately $54.69 million, with a volume ratio of 1.66, indicating increased trading activity [3]
雀巢发布2025年全年业绩 有机增长达3.5% 业务表现持续改善
Xin Lang Cai Jing· 2026-02-19 06:37
雀巢集团(以下简称"集团")于2026年2月19日发布2025年业绩。报告显示,集团2025 年有机增长率 (OG)达 3.5%,基础交易营业利润率(UTOP)为16.1%的,净利润为90亿瑞士法郎,并创造了92亿瑞 士法郎的自由现金流。 集团针对性的增长投资有效推动实际内部增长率从2025年上半年的0.2% 加速提升至下半年的1.4%,各 品类及大区均实现改善。集团销量市场份额目前已企稳,且增长势头延续至2025年第四季度,该季度有 机增长率为4.0%。"十亿俱乐部"品牌市场份额增长由负转正,创下十多年来的最佳表现。大中华区受渠 道库存调整的影响减弱,第四季度有机增长率较前两个季度有所改善。 第二,以实际内部增长率拉动的业务增长为核心。集团将高潜力增长平台的业务规模扩大至占集团销售 额的30%,实现高个位数增长,并将在2026年获得6亿瑞士法郎额外投资支持;升级并进一步强化消费 者洞察、创新及营销能力之间的衔接。 第三,加速业务转型。集团简化组织架构,并强化本地责任制,提升决策效率与响应速度;同时加速推 进成本优化举措,白领岗位运营效率提升方面已提前达成目标,实现了10亿瑞士法郎年度节约目标中的 20%。 ...
海南日用消费品免税店开业首周销售额276.8万元
Zhong Guo Xin Wen Wang· 2026-02-18 04:29
海口海关表示,下一步将持续优化监管服务模式,在确保风险可控前提下,推行便利监管措施,助 力"零关税"日用消费品政策效应持续放大。(完) 来源:中国新闻网 中新网海口2月18日电 (记者 王子谦)海口海关18日披露,2月11日至17日海南自由贸易港岛内居民消费 的进境商品"零关税"政策落地首周,共计销售金额276.8万元,购物票数16304票,购物人数14896人 次。"零关税"商品销售结构以食品饮料、母婴用品、日化用品为主,消费需求旺盛,市场运行平稳有 序。 大年初一,海口市旺豪日用消费品免税店内人流如织,进口榴莲、车厘子、婴幼儿配方奶粉等商品整齐 陈列,不少市民将"零关税"年货加入新春购物清单。"以前买进口奶粉要网购或者离岛时购买,现在家 门口就能买到'零关税'商品,价格更实惠,品质也放心。"正在选购母婴用品的市民陈女士说。 2月11日,海南首批日用消费品免税店开业。图为海口市旺豪日用消费品免税店内,消费者正在选 购进口奶粉。中新网记者 王子谦 摄 今年2月5日,财政部、海关总署、税务总局联合印发通知,海南自贸港内居民消费的进境商品"零关 税"政策正式落地实施。2月11日,全岛首批5家日用消费品免税店在海口 ...