Core Viewpoint - The company, Bright Dairy, is confident in its national expansion strategy, as evidenced by its recent acquisition of a 40% stake in Huzhou Fuxin's Xiaoxiniu for 500 million yuan, aiming to enhance its market presence in the northwest region of China [1][15]. Group 1: Acquisition and Expansion Strategy - Bright Dairy plans to acquire a 40% stake in Xiaoxiniu for 500 million yuan, which will make Xiaoxiniu a wholly-owned subsidiary [1]. - Xiaoxiniu specializes in dairy product R&D, production, and sales, primarily in the northwest region, and has established a mature channel system in Qinghai and surrounding cities [1]. - The acquisition is part of Bright Dairy's strategy to leverage Xiaoxiniu's existing channels to expand its product offerings in the northwest market [1][14]. Group 2: Sales Performance and Market Challenges - In Q3, Bright Dairy's revenue from outside Shanghai decreased by 7.63% to 2.407 billion yuan, while total revenue grew by 1.04% to 5.759 billion yuan [7]. - The company reported a net loss of 130 million yuan in Q3, indicating financial pressure amid a declining market [10]. - The overall dairy market saw a 16.8% decline in sales, with offline channels dropping by 21.3%, contributing to the challenges faced by Bright Dairy [9]. Group 3: Competitive Landscape - Bright Dairy managed to maintain a 2.58% year-on-year sales growth in Shanghai, reaching 1.71 billion yuan, despite intense competition from brands like New Dairy [3][4]. - The company is actively enhancing its product line and marketing strategies to retain its market share in Shanghai, including launching new products and improving distribution channels [4][13]. Group 4: Financial Adjustments and Future Outlook - To stabilize cash flow, Bright Dairy is selling its subsidiary, New Light's North Island factory for 170 million USD, expected to complete by April 2026 [16]. - The company aims to strengthen its core competitiveness through technological upgrades and digital transformation, focusing on sustainable development [17]. - Despite the challenges, Bright Dairy's willingness to expand during market fluctuations reflects its confidence in future growth [19].