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中国房地产研报:二手结构:二手结构上半年京沪深杭大面积、中高总价成交占比持增
克而瑞证券· 2025-08-08 06:48
Investment Rating - The report indicates a positive outlook for the second-hand housing market in major cities, with a cumulative year-on-year increase of 12% in transaction volume for the first half of 2025, outperforming the new housing market [3]. Core Insights - The demand for luxury properties priced above 30 million yuan remains stable, while the transaction share for properties priced between 3-6 million yuan has significantly decreased, indicating a shift in buyer sentiment [3][4]. - The ultra-low price segment (under 2 million yuan) shows a notable increase in transaction concentration, with Shenzhen reporting a 14.69% share in the first half of 2025, reflecting a trend of consumption downgrade among first-time buyers [4]. - The transaction concentration for properties under 90 square meters is declining, while the share of larger properties (over 140 square meters) is increasing, driven by a preference for more functional living spaces [6]. - The transaction share in mid-value areas is increasing, while the concentration in major districts of cities like Shanghai and Shenzhen is decreasing, indicating a shift in buyer focus [8]. Summary by Sections Transaction Volume and Price Segments - In the first half of 2025, the luxury market (over 10 million yuan) in Beijing and Shanghai shows a steady increase, with significant growth in the 10-30 million yuan segment [3]. - The share of transactions in the 3-6 million yuan range has decreased, with a notable decline in the number of transactions in this segment across major cities [3][4]. Buyer Preferences and Market Dynamics - The ultra-low price segment remains a stronghold for first-time buyers, with significant shares in cities like Shanghai and Hangzhou [4]. - The report highlights a trend where buyers are increasingly considering location, amenities, and price, leading to longer transaction cycles for less desirable properties [11]. Regional Trends - The report notes that transaction shares are increasing in mid-value districts, such as Haidian and Mentougou in Beijing, and various districts in Shanghai and Shenzhen, while major districts are experiencing a decline in transaction concentration [8][9].