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中国的二手智能手机市场如今已占其整个智能手机行业的 20% ,规范化和非规范化两个领域均在增长。
Counterpoint Research· 2025-03-27 03:49
中国仍然是全球最大的二手和翻新智能手机交易中心。出口至多个市场的交易量持续增长,且规范 化市场的参与者在这一增长中发挥着主导作用。由翻新机和"原样机"(即未经过任何技术处理,直 接转售的二手手机)组成的二手智能手机市场,如今已占中国整体(新机+二手)智能手机行业的 20% 。这 20% 包括国内翻新机销售以及出口业务。 根据 Counterpoint Research 最新的 《全球二手智能手机市场报告》 ,2024 年中国翻新智能手机市场 同比增长 6% 。由于中国大陆对翻新手机的需求增长,国内消费市场也出现了增长。 中国二手智能手机市场增长情况(2020-2024 年) 中国的二手智能手机市场由翻新机和"原样机"组成,如今已占整个(新机+二手)智能手机行 业的 20% 。 中国的规范化二手智能手机市场正在快速增长。货源国相对集中,但出口市场更加广泛。因 此,在海外贸易方面,大型零售商通常使用中国香港作为中转站。 非规范化二手智能手机市场自 2023 年以来竞争愈发激烈。较新的 A 级机型(尤其是 iPhone ) 供应短缺,而旧款 iPhone 仍在大量销售,导致 2024 年的平均售价(ASP)下降。 ...
苹果在 2024 年全球翻新机市场创下新高,但供应仍是挑战
Counterpoint Research· 2025-02-26 14:31
Core Viewpoint - The global refurbished smartphone market is expected to grow by 5% in 2024, while the new smartphone market is rebounding with a 3% growth after a challenging 2023 [1] Group 1: Market Performance - In 2024, Apple's market share in the refurbished smartphone market increased from 51% in 2023 to 56%, significantly driving the growth of the second-hand market [1][2] - The average selling price (ASP) of global refurbished smartphones decreased from $445 in 2023 to $394 in 2024, reflecting an 11% year-on-year decline [2] - The share of 5G smartphones in the global refurbished smartphone market rose from 28% in 2023 to 42% in 2024 [1][2] Group 2: Consumer Behavior and Trends - The growth in the refurbished market is primarily attributed to the iPhone 11 and iPhone 12 series, as many consumers are holding onto their devices longer, leading to supply constraints [2] - The demand for "as-is" smartphones, which require no technical repairs, increased by 13% in 2024, indicating a shift in consumer preferences towards more durable devices [2] - The second-hand market is expected to stabilize in 2024 due to supply limitations, but a recovery is anticipated in 2025 as devices purchased during the pandemic peak enter the replacement cycle [3]