Core Insights - The CEO of Chuangmeng Tiandi, Chen Xiangyu, has undergone a significant change in mindset this year, moving from anxiety over stock prices to a more grounded approach focused on product performance and long-term strategy [2][4][90] - The mobile game "Kara Bichu" has achieved profitability and has seen a significant increase in user engagement, with 1 million daily active users in its first week, 80% of whom are on the Android platform [4][16] - The success of the mobile game has positively impacted the active user data of the PC version, indicating a strong synergy between the two platforms [6][16] Company Performance - "Kara Bichu" mobile game topped the iOS free game chart on its launch day without large-scale marketing, demonstrating strong organic interest [4][16] - The game has maintained a stable performance, with the PC version experiencing its highest activity levels this year following the mobile launch [6][16] - The mobile game's first-week performance included 1 million daily active users, with a significant overlap of only 10% to 20% with the PC version, suggesting new user acquisition [16] Strategic Focus - The company is prioritizing a slow and steady approach to product development and marketing, emphasizing the importance of building a solid foundation before scaling [9][22][81] - Future marketing strategies will include establishing a KOC network, enhancing user-generated content, and increasing offline presence at events [27][28] - The company aims to maintain a team of around 400 people, ensuring that product quality and business cycles are in a positive loop [29][30] Industry Positioning - Chuangmeng Tiandi has positioned itself uniquely in the "2D + shooting" niche, focusing on character development and gameplay innovation as core strengths [15][69] - The company recognizes the importance of user engagement and cultural relevance, as evidenced by the emergence of a unique "meow language" among players [63][64] - The long-term vision includes creating a deep, evolving world view that resonates with younger audiences, moving beyond traditional 2D concepts [72][74] Future Outlook - The company plans to introduce new gameplay modes and character features to enhance user experience and engagement [33][49] - There is a commitment to refining gameplay mechanics to create a more social and enjoyable environment for players [45][49] - The focus remains on building a sustainable and profitable business model, with an emphasis on long-term growth rather than short-term gains [81][90]