二次元文化下沉

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去一次县城漫展:养老院里排签售,宅舞台下吃大席
3 6 Ke· 2025-09-25 00:11
Core Insights - The demand for comic conventions in lower-tier cities is more urgent than in first and second-tier cities, as these events provide a rare opportunity for young people to experience anime culture and meet like-minded individuals [1][5][18] - The market in lower-tier cities is characterized by lower costs, higher consumer expectations, and easier access to events, making it a new battleground for the downward expansion of anime culture [1][5] - The overall market for anime culture is expanding, with a significant portion of discussions and activities occurring outside major urban centers, highlighting a large unmet demand [1][8] Market Dynamics - Lower-tier cities account for 97% of land and approximately 84% of the population, indicating a vast market with strong consumption potential [1] - In the first half of 2024, 391 new cinemas are set to open nationwide, with about 150 located in county-level cities, representing 38.4% of the total [1] - The local entertainment market is seeing a rise in new content opportunities, driven by the unique consumption ecology of these areas [1] Event Characteristics - Comic conventions in lower-tier cities often feature simpler setups but still attract significant crowds, showcasing the growing interest in anime culture [4][5] - Events are typically held in accessible venues like shopping malls or hotel banquet halls, focusing on affordability and local engagement [13][15] - The pricing strategy for tickets in lower-tier cities is generally lower than in major cities, making them more accessible to local youth [15][24] Community Engagement - Comic conventions serve as vital social connectors for young people in lower-tier cities, fostering community and friendships among attendees [18][19] - Many local organizers are passionate fans rather than professional teams, which helps create a more relatable and engaging atmosphere for attendees [19][21] - The active participation of local communities in organizing events contributes to a sense of belonging and shared experience among attendees [19][24] Competitive Landscape - The influx of external capital from first-tier cities is reshaping the competitive landscape in lower-tier markets, with established teams facing challenges from new entrants [21][22] - Local organizers are adapting by creating unique experiences that cater to local preferences, rather than simply replicating the models of larger cities [12][24] - The focus on community and local culture is seen as a key differentiator for the success of comic conventions in these areas [12][24]