Core Insights - The article highlights the growing popularity of comic conventions in China, particularly during the Mid-Autumn Festival and National Day holidays, with at least 413 events scheduled nationwide [5][6]. Group 1: Event Statistics - During the holiday period, major comic conventions attract tens of thousands of visitors, with events like Wonder Festival (WF) 2025 in Shanghai expected to draw 100,000 attendees [3]. - WF 2025 has seen a 33% increase in corporate exhibitors and an 11% increase in individual creators compared to the previous year, with ticket sales showing a 20% year-on-year growth [3]. - Comicup 2025 Shanghai Plus (CPSP) also experienced rapid ticket sales, with hotel bookings near the venue increasing by 524% [4]. Group 2: Visitor Demographics and Spending - The demographic of convention attendees is primarily young, with a significant portion being under 24 years old, indicating a strong interest in the "二次元" (2D) culture [8][10]. - The average spending per visitor at events like the Firefly Comic and Game Carnival was 663 yuan, with 18% of attendees spending over 1,000 yuan [6]. Group 3: Industry Growth and Market Potential - The number of "二次元" users in China is projected to reach 503 million by 2024, with the market size expected to grow to 597.7 billion yuan [9]. - The emotional engagement and community aspects of "二次元" culture provide a unique opportunity for businesses to differentiate themselves in a competitive market [10]. Group 4: Revenue Streams and Business Models - Revenue for comic conventions primarily comes from ticket sales and brand sponsorships, with costs including venue, security, and promotional activities [9]. - Smaller companies in the convention space often struggle to achieve profitability solely through event hosting and may need to diversify their business models [9].

Core Insights - The demand for comic conventions in lower-tier cities is more urgent than in first and second-tier cities, as these events provide a rare opportunity for young people to experience anime culture and meet like-minded individuals [1][5][18] - The market in lower-tier cities is characterized by lower costs, higher consumer expectations, and easier access to events, making it a new battleground for the downward expansion of anime culture [1][5] - The overall market for anime culture is expanding, with a significant portion of discussions and activities occurring outside major urban centers, highlighting a large unmet demand [1][8] Market Dynamics - Lower-tier cities account for 97% of land and approximately 84% of the population, indicating a vast market with strong consumption potential [1] - In the first half of 2024, 391 new cinemas are set to open nationwide, with about 150 located in county-level cities, representing 38.4% of the total [1] - The local entertainment market is seeing a rise in new content opportunities, driven by the unique consumption ecology of these areas [1] Event Characteristics - Comic conventions in lower-tier cities often feature simpler setups but still attract significant crowds, showcasing the growing interest in anime culture [4][5] - Events are typically held in accessible venues like shopping malls or hotel banquet halls, focusing on affordability and local engagement [13][15] - The pricing strategy for tickets in lower-tier cities is generally lower than in major cities, making them more accessible to local youth [15][24] Community Engagement - Comic conventions serve as vital social connectors for young people in lower-tier cities, fostering community and friendships among attendees [18][19] - Many local organizers are passionate fans rather than professional teams, which helps create a more relatable and engaging atmosphere for attendees [19][21] - The active participation of local communities in organizing events contributes to a sense of belonging and shared experience among attendees [19][24] Competitive Landscape - The influx of external capital from first-tier cities is reshaping the competitive landscape in lower-tier markets, with established teams facing challenges from new entrants [21][22] - Local organizers are adapting by creating unique experiences that cater to local preferences, rather than simply replicating the models of larger cities [12][24] - The focus on community and local culture is seen as a key differentiator for the success of comic conventions in these areas [12][24]

Group 1 - The recent policy measures issued by nine departments emphasize the development of new consumption scenarios and the promotion of innovative service consumption, including the establishment of pilot cities for new consumption formats [1] - The "One Piece" Asia tour exhibition has opened in Guangzhou, attracting significant attention from fans and is set to run until January 12, 2026 [1][5] Group 2 - The exhibition features immersive experiences that reflect the adventurous spirit of "One Piece," utilizing advanced digital technology to engage younger audiences [5][10] - A highlight of the exhibition is the new immersive space based on the latest storyline, which has garnered enthusiastic responses from fans [5][7] - The exhibition includes over 30 limited edition collectible items and more than 200 unique products catering to diverse fan interests [5][7] Group 3 - The choice of venue, Guangzhou Baiyun Department Store, is strategic, targeting the large and passionate anime fanbase in South China [8][10] - The event represents a cross-industry collaboration between traditional retail and popular IP, aligning with Guangzhou's efforts to enhance high-quality service offerings and explore new consumption models [10]

Group 1 - The company announced a strategic partnership to diversify its intellectual property business through participation in an IP-oriented exhibition [1] - A wholly-owned subsidiary has entered into an agreement with a registered entity in China to become a strategic participant in a well-known Japanese anime exhibition scheduled between September 2025 and January 2026 [1] - The subsidiary will provide financial support for the exhibition, while the partner entity will manage logistics and provide access to the intellectual property, creating a platform for anime enthusiasts [1] Group 2 - The Japanese anime intellectual property market was valued at $13.9 billion in 2023 and is expected to reach $20.38 billion by 2033, with a compound annual growth rate of 3.9% [2] - The growth is driven by streaming platforms, an expanding fan base, and innovative merchandising strategies, with major consumers in mainland China, Hong Kong, South Korea, and Southeast Asia [2] - Japan's cultural market has seen an 11% growth since 2019, with a strategic plan aiming to establish a $139.7 billion overseas market by 2033 to strengthen its position in the Asian cultural and tech IP sectors [2] - The partnership allows the company to leverage these trends and diversify its revenue sources through high-demand intellectual property [2] - The board believes this partnership provides valuable opportunities to establish strategic relationships with globally recognized IP and brands, enhancing the company's corporate image and market position [2]

Group 1 - Company announced a strategic partnership to diversify its intellectual property business through participation in an IP-oriented exhibition [1] - A wholly-owned subsidiary has entered into an agreement to become a strategic participant in a well-known Japanese anime exhibition scheduled in China from late September 2025 to mid-January 2026 [1] - The subsidiary will provide financial support for the exhibition, while the partner entity will manage logistics and provide access to the intellectual property [1] Group 2 - The Japanese anime intellectual property market is valued at $13.9 billion in 2023, projected to reach $20.38 billion by 2033, with a compound annual growth rate of 3.9% [2] - The growth is driven by streaming platforms, an expanding fan base, and innovative merchandising strategies, with major consumers in mainland China, Hong Kong, South Korea, and Southeast Asia [2] - Japan's strategic plan aims to establish a $139.7 billion overseas market by 2033, reinforcing its dominance in the cultural and technological IP sectors in Asia [2] Group 3 - The partnership is seen as a valuable opportunity for the company to establish strategic relationships with globally recognized IP and brands [2] - It is expected to enhance the company's corporate image and market position while providing opportunities for business expansion [2] - The intellectual property business is anticipated to diversify the company's revenue sources and potentially yield additional returns for the company and its shareholders [2]

Group 1 - The company announced a strategic partnership to diversify its intellectual property business through participation in an upcoming exhibition focused on the popular Japanese anime "One Piece" [1] - A wholly-owned subsidiary of the company has entered into an agreement with a registered entity in China to become a strategic participant in the exhibition scheduled to take place between September 2025 and January 2026 [1] - The subsidiary will provide financial support for the exhibition, while the partner entity will manage logistics and provide access to the intellectual property, creating a platform for anime enthusiasts [1] Group 2 - The Japanese anime intellectual property market was valued at $13.9 billion in 2023 and is projected to reach $20.38 billion by 2033, with a compound annual growth rate of 3.9% driven by streaming platforms, an expanding fan base, and innovative merchandising strategies [2] - The partnership allows the company to leverage these market trends and diversify its revenue sources through high-demand intellectual property [2] - The board believes this partnership presents valuable opportunities to establish strategic relationships with globally recognized intellectual properties and brands, enhancing the company's corporate image and market position [2]

Core Insights - The rapid growth of the comic and animation exhibition (manga convention) market in China is driven by an increasing number of events and a growing fanbase, with major events like BW and CP31 seeing significant attendance and revenue [1][2][11] - The market is experiencing saturation, leading to intense competition among organizers, with many struggling to achieve profitability despite high ticket sales [6][9][10] - The involvement of internet platforms like Weibo and Xiaohongshu is reshaping the landscape, as they leverage their user bases to host events, creating a divide between major and smaller conventions [11][14] Group 1 - The BW manga convention in Shanghai attracted nearly 900,000 ticket buyers, with tickets selling out in seconds [1] - The Hangzhou CP31 convention generated approximately 24 million yuan in ticket sales and 1.44 million yuan from booth fees, showcasing the financial potential of large-scale events [2] - Over 1,000 manga-related events were held nationwide during the "May Day" holiday, indicating a significant increase in the number of conventions compared to previous years [1] Group 2 - The average revenue for large conventions can reach millions, with costs primarily associated with venue and staffing, making it accessible for new organizers [2][5] - The rise of "Only exhibitions," focused on specific IPs, is noted as the fastest-growing segment, allowing fans to organize events with minimal investment [3] - Many established conventions are now facing challenges due to oversaturation, with some cities hosting multiple events weekly, leading to fierce competition [5][10] Group 3 - The cost of inviting popular guests, such as well-known cosplayers, has surged, with fees reaching up to 1 million yuan for top-tier talent [6][8] - The market is characterized by a lack of a clear industry chain, with many conventions struggling to differentiate themselves in a crowded space [8][10] - The influx of capital and interest from non-industry players is driving the growth of the market, but also leading to a potential oversupply of events [2][11] Group 4 - The disparity in success between major conventions and smaller ones is becoming more pronounced, with larger events benefiting from economies of scale and brand recognition [14] - Many organizers are now investing heavily in marketing to attract attendees, shortening promotional cycles and increasing advertising budgets [10] - The future of the manga convention industry may see a significant reshaping, with a potential consolidation of smaller events and a focus on innovation to sustain long-term growth [14]

Core Insights - The Bilibili World (BW) exhibition held in Shanghai attracted 400,000 attendees over three days, marking a 15,000 increase from 2024, with 13% of ticket buyers being international [1] - The event showcased a vibrant community of young fans and Cosplay enthusiasts, emphasizing social interaction and shared interests rather than mere exhibition [1][2] Group 1: Event Overview - The BW exhibition covered 240,000 square meters across eight halls at the Shanghai National Exhibition and Convention Center [1] - Ticket sales were highly competitive, with the first round selling out in 35 seconds and the second in just 6 seconds [1] - The event significantly boosted local tourism, with a 35% increase in travel bookings and nearly 50% rise in flight reservations to Shanghai during the event week [1] Group 2: Community and Interaction - Attendees engaged in unique social practices, such as "collecting" photos with favorite characters and exchanging free merchandise, termed "无料" [2] - The atmosphere was described as friendly and respectful, with attendees showing politeness and camaraderie, contrary to typical teenage stereotypes [4] - The event served as a large social platform for young people to connect, share interests, and learn from each other [2][6] Group 3: Economic Impact and Trends - The event reflects a growing trend in the "二次元" (ACG, Anime, Comic, Game) culture, with the user base in China reaching 503 million by 2024 [7] - There has been a notable increase in searches for "二次元服装" (anime clothing) and related services, indicating a rising consumer interest in this sector [7] - The success of the BW exhibition has led to the proliferation of themed cafes, gaming venues, and various ACG-related businesses in Shanghai [7]

Core Insights - BilibiliWorld2025 (BW2025) is a major ACG cultural event in Shanghai, attracting a significant number of young attendees and showcasing the growing influence of the ACG culture in urban tourism and economy [3][4][10] Event Overview - BW2025 took place from July 11 to 13, 2025, at the Shanghai National Exhibition and Convention Center, with a 30% increase in venue size and ticket availability compared to 2024, expecting around 300,000 to 400,000 attendees [3][5] - The event has been held annually since 2017, featuring a variety of guests including voice actors and popular content creators [5] Economic Impact - The influx of attendees has significantly boosted Shanghai's tourism market, with a 35% increase in cultural tourism bookings and a 36% rise in train ticket searches during the event week [6] - Hotel bookings near the event venue saw a staggering 475% increase, with occupancy rates reaching nearly 95% just before the event [6] Cultural Influence - The event has transformed Shanghai into a "pain city," a term derived from Japanese ACG culture, indicating the integration of ACG elements into urban spaces and the local economy [4][5] - The local nightlife and dining sectors also benefited, with online dining transactions in the event area increasing by over 80% [7] Consumer Behavior - Young attendees are increasingly drawn to specific shopping routes known as "eating valley routes," focusing on ACG-related products rather than traditional tourist attractions [8] - The search volume for "二次元商场" (two-dimensional shopping malls) in Shanghai surged over tenfold, with a significant portion of searches coming from the 20-35 age group [9] Emerging Trends - The event has catalyzed a broader acceptance of ACG culture in Shanghai, leading to the emergence of themed cafes, gaming venues, and various ACG-related services [9][10] - The overall ACG consumer ecosystem is expanding, with notable increases in searches for ACG clothing and DIY workshops [9]

Core Insights - The upcoming Bilibili World (BW2025) event in Shanghai is expected to attract hundreds of thousands of young attendees, significantly boosting local tourism and consumption [1][2]. Group 1: Event Impact on Tourism - The BW2025 event will take place from July 11 to 13, 2025, leading to a 35% month-on-month increase in tourism bookings in Shanghai during the event week [1]. - Train ticket searches for travel to Shanghai increased by 36% month-on-month, while flight bookings rose nearly 50% year-on-year [1]. - High-end hotels near the event venue, Shanghai National Exhibition and Convention Center, are experiencing a surge in bookings, with one hotel reporting a 475% increase in advance summer bookings compared to the previous year [2]. Group 2: Demographics and Consumption Patterns - The event primarily attracts the "00s" and "05s" generation, contributing to a differentiated increase in summer tourism consumption in Shanghai [2]. - The peak for flight bookings from young travelers to Shanghai occurred on July 10, the day before the event starts, with a notable increase in visitors from third and fourth-tier cities [2]. - The diverse spending by young attendees encompasses transportation, accommodation, dining, retail, and entertainment, injecting new vitality into local consumption [2][3]. Group 3: Market Size and Growth - The number of pan-2D users in China is projected to reach 503 million by 2024, with the 2D industry expected to exceed 270 billion yuan, making China the largest 2D market globally [2]. - Shanghai is identified as a leading hub for 2D cultural consumption, with significant user engagement in related searches [3].