Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant increase in domestic tourism, with 888 million trips taken and total spending reaching 809 billion yuan, marking an increase of 1.23 billion trips and 108.2 billion yuan compared to the previous year [1] - Cross-border travel and new consumption scenarios such as concerts and festivals have emerged as key trends during the holiday period, driving consumer spending [1][6] Domestic Tourism Trends - The holiday period recorded 888 million domestic trips, with total spending of 809 billion yuan, reflecting a robust recovery in the tourism sector [1] - New first-tier cities and county markets led the growth in consumer spending, with Chongqing surpassing major cities like Beijing and Shanghai in both transaction volume and value [6] Cross-Border Travel Insights - Cross-border payment transactions increased significantly, with 41.55 billion transactions processed, amounting to 13.26 trillion yuan, representing a year-on-year increase of 95.23 billion transactions and 1.86 trillion yuan [1] - The implementation of visa-free policies has boosted inbound tourism, with South Korea, the US, Russia, Japan, and Malaysia being major sources of visitors [3] Payment Trends - Alipay reported a nearly 40% increase in spending by inbound tourists during the first five days of the holiday, with a 500% increase in transactions using the "Alipay Tap" feature [3] - WeChat data indicated a 21% increase in cross-border payment transactions during the holiday, with notable growth in transactions from South Korea and Malaysia [4] Emerging Consumption Scenarios - New consumption scenarios, such as concerts and anime conventions, have become significant drivers of spending, with events like the CPSP anime expo attracting large crowds and high spending [8] - The trend towards experiential travel is evident, with tourists seeking to immerse themselves in local culture rather than merely reaching destinations [8]

Core Insights - The demand for comic conventions in lower-tier cities is more urgent than in first and second-tier cities, as these events provide a rare opportunity for young people to experience anime culture and meet like-minded individuals [1][5][18] - The market in lower-tier cities is characterized by lower costs, higher consumer expectations, and easier access to events, making it a new battleground for the downward expansion of anime culture [1][5] - The overall market for anime culture is expanding, with a significant portion of discussions and activities occurring outside major urban centers, highlighting a large unmet demand [1][8] Market Dynamics - Lower-tier cities account for 97% of land and approximately 84% of the population, indicating a vast market with strong consumption potential [1] - In the first half of 2024, 391 new cinemas are set to open nationwide, with about 150 located in county-level cities, representing 38.4% of the total [1] - The local entertainment market is seeing a rise in new content opportunities, driven by the unique consumption ecology of these areas [1] Event Characteristics - Comic conventions in lower-tier cities often feature simpler setups but still attract significant crowds, showcasing the growing interest in anime culture [4][5] - Events are typically held in accessible venues like shopping malls or hotel banquet halls, focusing on affordability and local engagement [13][15] - The pricing strategy for tickets in lower-tier cities is generally lower than in major cities, making them more accessible to local youth [15][24] Community Engagement - Comic conventions serve as vital social connectors for young people in lower-tier cities, fostering community and friendships among attendees [18][19] - Many local organizers are passionate fans rather than professional teams, which helps create a more relatable and engaging atmosphere for attendees [19][21] - The active participation of local communities in organizing events contributes to a sense of belonging and shared experience among attendees [19][24] Competitive Landscape - The influx of external capital from first-tier cities is reshaping the competitive landscape in lower-tier markets, with established teams facing challenges from new entrants [21][22] - Local organizers are adapting by creating unique experiences that cater to local preferences, rather than simply replicating the models of larger cities [12][24] - The focus on community and local culture is seen as a key differentiator for the success of comic conventions in these areas [12][24]

Group 1 - The core appeal of anime exhibitions lies in their ability to create social experiences for fans, with over 70% of attendees prioritizing in-person interactions over the exhibitions themselves [1] - The trend of "traveling with anime exhibitions" reflects the significant influence of interest-based socialization and emotional value on the travel choices of the younger generation [1] - Activities such as cosplay and purchasing merchandise serve as expressions of individuality and community recognition for fans, making anime exhibitions large-scale social gatherings [1] Group 2 - The rapid rise of domestic IPs like "Nezha" and "Black Myth: Wukong" has led to an expansion of the "ACG" (Anime, Comic, Game) user base, with the market size projected to reach approximately 597.7 billion yuan by 2024 [2] - The contribution of anime peripheral products to the anime industry has been increasing, with "IP derivatives + cultural tourism consumption" becoming a new growth driver for the "anime + tourism" sector [2] - Urban spaces are evolving to provide offline social scenes for young tourists, extending anime IP elements beyond traditional venues into shopping districts and scenic spots [2] Group 3 - Over 60 core business districts in first- and second-tier cities are actively developing "ACG" consumption landmarks by introducing IP-authorized stores and pop-up events to attract young visitors [3] - Cities are encouraged to enhance content curation and quality improvement while embracing this youthful cultural trend, creating vibrant spaces that blend cultural charm with consumer vitality [3] - The goal is to construct a "dream world" for young tourists while fostering a healthy and prosperous new landscape for urban cultural tourism [3]

Core Insights - The rapid growth of the comic and animation exhibition (manga convention) market in China is driven by an increasing number of events and a growing fanbase, with major events like BW and CP31 seeing significant attendance and revenue [1][2][11] - The market is experiencing saturation, leading to intense competition among organizers, with many struggling to achieve profitability despite high ticket sales [6][9][10] - The involvement of internet platforms like Weibo and Xiaohongshu is reshaping the landscape, as they leverage their user bases to host events, creating a divide between major and smaller conventions [11][14] Group 1 - The BW manga convention in Shanghai attracted nearly 900,000 ticket buyers, with tickets selling out in seconds [1] - The Hangzhou CP31 convention generated approximately 24 million yuan in ticket sales and 1.44 million yuan from booth fees, showcasing the financial potential of large-scale events [2] - Over 1,000 manga-related events were held nationwide during the "May Day" holiday, indicating a significant increase in the number of conventions compared to previous years [1] Group 2 - The average revenue for large conventions can reach millions, with costs primarily associated with venue and staffing, making it accessible for new organizers [2][5] - The rise of "Only exhibitions," focused on specific IPs, is noted as the fastest-growing segment, allowing fans to organize events with minimal investment [3] - Many established conventions are now facing challenges due to oversaturation, with some cities hosting multiple events weekly, leading to fierce competition [5][10] Group 3 - The cost of inviting popular guests, such as well-known cosplayers, has surged, with fees reaching up to 1 million yuan for top-tier talent [6][8] - The market is characterized by a lack of a clear industry chain, with many conventions struggling to differentiate themselves in a crowded space [8][10] - The influx of capital and interest from non-industry players is driving the growth of the market, but also leading to a potential oversupply of events [2][11] Group 4 - The disparity in success between major conventions and smaller ones is becoming more pronounced, with larger events benefiting from economies of scale and brand recognition [14] - Many organizers are now investing heavily in marketing to attract attendees, shortening promotional cycles and increasing advertising budgets [10] - The future of the manga convention industry may see a significant reshaping, with a potential consolidation of smaller events and a focus on innovation to sustain long-term growth [14]

Core Insights - The commercial anime and manga exhibition market in non-first-tier cities is facing challenges such as rising costs, increased competition, and a singular profit model, leading to unstable revenue streams [2][29] - Ticket sales are the primary revenue source for most exhibitions, accounting for up to 90% of total income in many non-first-tier cities, making ticket sales critical for survival [4][29] - The rising costs of inviting guests, which have increased significantly post-pandemic, are straining the profitability of exhibitions, with guest fees rising four to five times compared to pre-pandemic levels [16][19] Group 1: Market Dynamics - The number of exhibitions has doubled in some areas, but the audience growth has only increased by 1.2 times, leading to decreased average attendance per event [5][19] - The lowering of entry barriers has resulted in an oversupply of smaller exhibitions, which compete for the same audience, further diluting attendance [7][19] - Major exhibitions like Bilibili World and ComicUp can secure significant sponsorship and ticket sales, while smaller events struggle to attract similar levels of interest and revenue [4][19] Group 2: Cost Structure - The cost structure of a commercial exhibition typically allocates 40% to venue and guest fees each, with the remaining 20% covering miscellaneous expenses and team salaries [10][19] - Venue operators benefit significantly from the exhibition business, often having little negotiation power over rental costs, which can further squeeze the margins of exhibition organizers [20][29] - Ticketing platforms also profit from the exhibitions, taking a commission from ticket sales, which adds to the overall cost burden on organizers [23][29] Group 3: Audience and Consumer Behavior - The primary audience for exhibitions has shifted to younger demographics, particularly middle and high school students, who have limited disposable income and are sensitive to ticket prices [8][29] - The evolution of audience preferences has led to a decline in the novelty of exhibitions, as frequent events and similar content contribute to audience fatigue [5][29] - The reliance on guest interactions, such as signings, has become a new revenue stream, but the effectiveness of this model varies and can lead to uncertain financial outcomes [17][29] Group 4: Regulatory Environment - The pandemic has led to stricter regulations for large gatherings, impacting the ability of organizers to host events and increasing compliance costs [26][28] - Government support for the anime and manga industry has not translated into tangible benefits for smaller exhibition organizers, who often face challenges in accessing subsidies [25][29] - The balance between promoting local cultural events and ensuring safety and compliance has created a complex environment for exhibition organizers [26][29]

这不仅仅意味着量的井喷，而是二次元从小众到破圈质的改变，漫展从地下亚文化活动演变成年轻人 的"生活刚需"。 如今，去漫展就像逛早市一样稀松平常。于是我们也趁着五一假期加入"二次元赶大集"。透过漫展这个 切面重新认识了一番市场。 令人刷新认知的是，"追星"正在成为漫展上的新形态。 "天刚刚擦亮就来'顶门'"，"排了一个多小时只为得到一张签名小卡" "To签海报卖到150元一张" "黄牛代排队价格涨到了500元"…… 文 | 玩世代 今年五月，全国有1000+场漫展及相关活动。 自媒体@次元漫展 统计汇总显示，全国范围兴起大量漫展、嘉年华、only展、演出派对、赛事、拍卖 等，其中江苏95场、浙江74场、广东80场、四川67场。 这一数字相较去年同期显著增长，已经接近于十年前全年场次的三分之一。（2016年漫展场次不到3000 场） 别以为这是什么明星偶像见面会，这是漫展的现状。 在首届微博游戏动漫展（WEIBO ACG WORLD，简称WAW）地图看板上，明星见面会行程占据了活动 看板的三分之一。三天100+位嘉宾活动，包括电竞选手、coser、CV配音演员、热门二创作者和画师 等。 同在假期举办的广州萤火虫动 ...

Group 1 - The "May Day" holiday in Shandong has seen a rise in personalized cultural and tourism consumption trends, shifting from mere sightseeing to fulfilling personal "wish lists" during travel [2][3] - The Taishan scenic area experienced a peak in visitor numbers, with 76,000 tourists entering on May 1 alone, highlighting the growing interest in immersive experiences [2] - The Le Ling Film City catered to visitors' desires for immersive experiences by allowing them to participate in film production activities, attracting 46,800 visitors on the first day of the holiday [2] Group 2 - Various cities in Shandong hosted comic exhibitions, which attracted many enthusiasts and stimulated local tourism and hospitality sectors [3] - Family-oriented travelers showed a preference for relaxing vacations, with 45% of visitors to Jiuru Mountain being families, an increase of 10 percentage points from previous years [3] - The Jiuru Mountain scenic area introduced themed activities that engaged families, with an average daily participation of over 3,000 in flower art and chocolate-making workshops [3] Group 3 - Historical towns like Qingzhou Ancient City and Tai'erzhuang Ancient City saw increased visitor engagement through innovative cultural experiences, such as immersive performances and interactive activities [4] - The holiday also marked a peak in inbound tourism, with significant numbers of South Korean tourists arriving at ports like Yantai and Weihai, facilitated by relaxed visa policies [4] - The ease of travel between China and South Korea has encouraged business collaborations, as noted by a South Korean visitor planning to strengthen ties with local enterprises [4]

Core Viewpoint - The article discusses the resurgence and evolution of comic conventions (漫展) in China, highlighting their growing popularity in both first-tier and lower-tier cities, driven by cultural shifts and changing consumer demographics [3][5][6]. Group 1: Market Dynamics - Comic conventions have shifted from being community-driven events to commercially viable platforms, with ticket sales increasingly influenced by guest lineups and event formats [5][6]. - The audience's mindset has evolved, with a notable increase in female attendees, who now make up to 70% of the audience at some events, reflecting a shift in the demographic landscape [10][12]. - The entry of non-professionals into the convention space has lowered barriers to entry, allowing for a proliferation of smaller events in third and fourth-tier cities [17][20]. Group 2: Economic Aspects - The cost of organizing a basic convention in lower-tier cities can be as low as 5,000 yuan for venue rental, making it accessible for many [17][20]. - In smaller cities, organizers can earn around 100,000 yuan annually by hosting multiple events, indicating a lucrative opportunity despite the competitive landscape [20][23]. - The ticket prices for these smaller conventions are comparable to cinema tickets, typically around 40 yuan, which enhances their appeal as social and entertainment options [23][27]. Group 3: Content and Engagement - The content of conventions has evolved, with a focus on guest interactions and fan engagement, moving away from traditional community activities [12][13]. - Organizers are increasingly aware of the need for fresh and engaging content to attract attendees, with many conventions now incorporating interactive elements and diverse programming [15][27]. - The rise of "Only" conventions, which focus on specific IPs or themes, has become popular in lower-tier cities, allowing for frequent events that cater to niche audiences [20][22].