"为了这个长假可以好好消费旅游，我整个9月都在攒钱。"去济南旅行的大学生乔同学表示。 为期8天的国庆中秋假期刚刚落下帷幕。经文化和旅游部数据中心测算，国庆中秋假日8天，全国国内出 游8.88亿人次，较2024年国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿元，较2024年国庆 节假日7天增加1081.89亿元。 中国人民银行10月9日发布的数据显示，2025年国庆中秋假期，银联、网联共处理支付交易415.52亿 笔，较去年国庆节假期增加95.23亿笔；处理支付交易金额13.26万亿元，较去年国庆节假期增加1.86万 亿元。 21世纪经济报道记者了解到这一超长假期中的两大消费趋势。一是跨境游火爆，跨境支付规模显著增 长；二是演唱会、音乐节、漫展等新兴消费场景激发消费新活力。 中外游客"双向奔赴" 这个假期，对中国游客来说是8天的超长假期，跨境游、长线游、深度游火热；对于外国友人来说，也 是感受中秋节传统文化的好时机。 在中外游客的"双向奔赴"下，跨境支付数据快速增长。 作为国际化大都市，上海市商务委透露， 据消费市场大数据实验室数据，节日期间，全市线上线下消 费支付金额796亿元，同比增长3. ...

Core Insights - The demand for comic conventions in lower-tier cities is more urgent than in first and second-tier cities, as these events provide a rare opportunity for young people to experience anime culture and meet like-minded individuals [1][5][18] - The market in lower-tier cities is characterized by lower costs, higher consumer expectations, and easier access to events, making it a new battleground for the downward expansion of anime culture [1][5] - The overall market for anime culture is expanding, with a significant portion of discussions and activities occurring outside major urban centers, highlighting a large unmet demand [1][8] Market Dynamics - Lower-tier cities account for 97% of land and approximately 84% of the population, indicating a vast market with strong consumption potential [1] - In the first half of 2024, 391 new cinemas are set to open nationwide, with about 150 located in county-level cities, representing 38.4% of the total [1] - The local entertainment market is seeing a rise in new content opportunities, driven by the unique consumption ecology of these areas [1] Event Characteristics - Comic conventions in lower-tier cities often feature simpler setups but still attract significant crowds, showcasing the growing interest in anime culture [4][5] - Events are typically held in accessible venues like shopping malls or hotel banquet halls, focusing on affordability and local engagement [13][15] - The pricing strategy for tickets in lower-tier cities is generally lower than in major cities, making them more accessible to local youth [15][24] Community Engagement - Comic conventions serve as vital social connectors for young people in lower-tier cities, fostering community and friendships among attendees [18][19] - Many local organizers are passionate fans rather than professional teams, which helps create a more relatable and engaging atmosphere for attendees [19][21] - The active participation of local communities in organizing events contributes to a sense of belonging and shared experience among attendees [19][24] Competitive Landscape - The influx of external capital from first-tier cities is reshaping the competitive landscape in lower-tier markets, with established teams facing challenges from new entrants [21][22] - Local organizers are adapting by creating unique experiences that cater to local preferences, rather than simply replicating the models of larger cities [12][24] - The focus on community and local culture is seen as a key differentiator for the success of comic conventions in these areas [12][24]

热门漫展一票难求、漫展周边酒店餐饮订单火爆、年轻人在"二次元"主题商场排队买"谷子"……在上 海、成都、东莞等城市，漫展已然成为吸引动漫爱好者前来游玩的新引力，一张展会门票能够串联起多 重消费场景，让年轻游客跟着动漫体验一座城。 漫展的魅力何在？为什么能吸引大量爱好者跨越山海来看展？BW漫展的一项调查显示，超过七成的漫 展观众认为看展本身是次要的，能和线上结识的同好在线下见面、一起玩耍才是最重要的。"跟着漫展 去旅行"的火热，折射出兴趣社交、情绪价值等对年轻一代出游选择的重要影响力。在局外人看来，把 自己打扮成心仪动漫角色的样子更像是"过家家"，但对于爱好者而言，cosplay、买周边、用喜爱的动漫 元素装饰衣服和包包等行为，都是彰显个性、展现爱好、获得共鸣和认同的"橱窗"，漫展则是满足这些 社交需求的大型聚会。 随着哪吒、《黑神话：悟空》等国产IP的迅速崛起，动漫、游戏等展会上的"顶流"越来越多，内容"出 圈"也带来国内泛"二次元"用户规模的扩大。艾媒咨询《2024—2025中国二次元经济及用户行为数据报 告》显示，2024年，中国泛"二次元"及周边市场规模约为5977亿元，动漫周边产品在动漫产业中的贡献 ...

Core Insights - The rapid growth of the comic and animation exhibition (manga convention) market in China is driven by an increasing number of events and a growing fanbase, with major events like BW and CP31 seeing significant attendance and revenue [1][2][11] - The market is experiencing saturation, leading to intense competition among organizers, with many struggling to achieve profitability despite high ticket sales [6][9][10] - The involvement of internet platforms like Weibo and Xiaohongshu is reshaping the landscape, as they leverage their user bases to host events, creating a divide between major and smaller conventions [11][14] Group 1 - The BW manga convention in Shanghai attracted nearly 900,000 ticket buyers, with tickets selling out in seconds [1] - The Hangzhou CP31 convention generated approximately 24 million yuan in ticket sales and 1.44 million yuan from booth fees, showcasing the financial potential of large-scale events [2] - Over 1,000 manga-related events were held nationwide during the "May Day" holiday, indicating a significant increase in the number of conventions compared to previous years [1] Group 2 - The average revenue for large conventions can reach millions, with costs primarily associated with venue and staffing, making it accessible for new organizers [2][5] - The rise of "Only exhibitions," focused on specific IPs, is noted as the fastest-growing segment, allowing fans to organize events with minimal investment [3] - Many established conventions are now facing challenges due to oversaturation, with some cities hosting multiple events weekly, leading to fierce competition [5][10] Group 3 - The cost of inviting popular guests, such as well-known cosplayers, has surged, with fees reaching up to 1 million yuan for top-tier talent [6][8] - The market is characterized by a lack of a clear industry chain, with many conventions struggling to differentiate themselves in a crowded space [8][10] - The influx of capital and interest from non-industry players is driving the growth of the market, but also leading to a potential oversupply of events [2][11] Group 4 - The disparity in success between major conventions and smaller ones is becoming more pronounced, with larger events benefiting from economies of scale and brand recognition [14] - Many organizers are now investing heavily in marketing to attract attendees, shortening promotional cycles and increasing advertising budgets [10] - The future of the manga convention industry may see a significant reshaping, with a potential consolidation of smaller events and a focus on innovation to sustain long-term growth [14]

Core Insights - The commercial anime and manga exhibition market in non-first-tier cities is facing challenges such as rising costs, increased competition, and a singular profit model, leading to unstable revenue streams [2][29] - Ticket sales are the primary revenue source for most exhibitions, accounting for up to 90% of total income in many non-first-tier cities, making ticket sales critical for survival [4][29] - The rising costs of inviting guests, which have increased significantly post-pandemic, are straining the profitability of exhibitions, with guest fees rising four to five times compared to pre-pandemic levels [16][19] Group 1: Market Dynamics - The number of exhibitions has doubled in some areas, but the audience growth has only increased by 1.2 times, leading to decreased average attendance per event [5][19] - The lowering of entry barriers has resulted in an oversupply of smaller exhibitions, which compete for the same audience, further diluting attendance [7][19] - Major exhibitions like Bilibili World and ComicUp can secure significant sponsorship and ticket sales, while smaller events struggle to attract similar levels of interest and revenue [4][19] Group 2: Cost Structure - The cost structure of a commercial exhibition typically allocates 40% to venue and guest fees each, with the remaining 20% covering miscellaneous expenses and team salaries [10][19] - Venue operators benefit significantly from the exhibition business, often having little negotiation power over rental costs, which can further squeeze the margins of exhibition organizers [20][29] - Ticketing platforms also profit from the exhibitions, taking a commission from ticket sales, which adds to the overall cost burden on organizers [23][29] Group 3: Audience and Consumer Behavior - The primary audience for exhibitions has shifted to younger demographics, particularly middle and high school students, who have limited disposable income and are sensitive to ticket prices [8][29] - The evolution of audience preferences has led to a decline in the novelty of exhibitions, as frequent events and similar content contribute to audience fatigue [5][29] - The reliance on guest interactions, such as signings, has become a new revenue stream, but the effectiveness of this model varies and can lead to uncertain financial outcomes [17][29] Group 4: Regulatory Environment - The pandemic has led to stricter regulations for large gatherings, impacting the ability of organizers to host events and increasing compliance costs [26][28] - Government support for the anime and manga industry has not translated into tangible benefits for smaller exhibition organizers, who often face challenges in accessing subsidies [25][29] - The balance between promoting local cultural events and ensuring safety and compliance has created a complex environment for exhibition organizers [26][29]

这不仅仅意味着量的井喷，而是二次元从小众到破圈质的改变，漫展从地下亚文化活动演变成年轻人 的"生活刚需"。 如今，去漫展就像逛早市一样稀松平常。于是我们也趁着五一假期加入"二次元赶大集"。透过漫展这个 切面重新认识了一番市场。 令人刷新认知的是，"追星"正在成为漫展上的新形态。 "天刚刚擦亮就来'顶门'"，"排了一个多小时只为得到一张签名小卡" "To签海报卖到150元一张" "黄牛代排队价格涨到了500元"…… 文 | 玩世代 今年五月，全国有1000+场漫展及相关活动。 自媒体@次元漫展 统计汇总显示，全国范围兴起大量漫展、嘉年华、only展、演出派对、赛事、拍卖 等，其中江苏95场、浙江74场、广东80场、四川67场。 这一数字相较去年同期显著增长，已经接近于十年前全年场次的三分之一。（2016年漫展场次不到3000 场） 别以为这是什么明星偶像见面会，这是漫展的现状。 在首届微博游戏动漫展（WEIBO ACG WORLD，简称WAW）地图看板上，明星见面会行程占据了活动 看板的三分之一。三天100+位嘉宾活动，包括电竞选手、coser、CV配音演员、热门二创作者和画师 等。 同在假期举办的广州萤火虫动 ...

Group 1 - The "May Day" holiday in Shandong has seen a rise in personalized cultural and tourism consumption trends, shifting from mere sightseeing to fulfilling personal "wish lists" during travel [2][3] - The Taishan scenic area experienced a peak in visitor numbers, with 76,000 tourists entering on May 1 alone, highlighting the growing interest in immersive experiences [2] - The Le Ling Film City catered to visitors' desires for immersive experiences by allowing them to participate in film production activities, attracting 46,800 visitors on the first day of the holiday [2] Group 2 - Various cities in Shandong hosted comic exhibitions, which attracted many enthusiasts and stimulated local tourism and hospitality sectors [3] - Family-oriented travelers showed a preference for relaxing vacations, with 45% of visitors to Jiuru Mountain being families, an increase of 10 percentage points from previous years [3] - The Jiuru Mountain scenic area introduced themed activities that engaged families, with an average daily participation of over 3,000 in flower art and chocolate-making workshops [3] Group 3 - Historical towns like Qingzhou Ancient City and Tai'erzhuang Ancient City saw increased visitor engagement through innovative cultural experiences, such as immersive performances and interactive activities [4] - The holiday also marked a peak in inbound tourism, with significant numbers of South Korean tourists arriving at ports like Yantai and Weihai, facilitated by relaxed visa policies [4] - The ease of travel between China and South Korea has encouraged business collaborations, as noted by a South Korean visitor planning to strengthen ties with local enterprises [4]

Core Viewpoint - The article discusses the resurgence and evolution of comic conventions (漫展) in China, highlighting their growing popularity in both first-tier and lower-tier cities, driven by cultural shifts and changing consumer demographics [3][5][6]. Group 1: Market Dynamics - Comic conventions have shifted from being community-driven events to commercially viable platforms, with ticket sales increasingly influenced by guest lineups and event formats [5][6]. - The audience's mindset has evolved, with a notable increase in female attendees, who now make up to 70% of the audience at some events, reflecting a shift in the demographic landscape [10][12]. - The entry of non-professionals into the convention space has lowered barriers to entry, allowing for a proliferation of smaller events in third and fourth-tier cities [17][20]. Group 2: Economic Aspects - The cost of organizing a basic convention in lower-tier cities can be as low as 5,000 yuan for venue rental, making it accessible for many [17][20]. - In smaller cities, organizers can earn around 100,000 yuan annually by hosting multiple events, indicating a lucrative opportunity despite the competitive landscape [20][23]. - The ticket prices for these smaller conventions are comparable to cinema tickets, typically around 40 yuan, which enhances their appeal as social and entertainment options [23][27]. Group 3: Content and Engagement - The content of conventions has evolved, with a focus on guest interactions and fan engagement, moving away from traditional community activities [12][13]. - Organizers are increasingly aware of the need for fresh and engaging content to attract attendees, with many conventions now incorporating interactive elements and diverse programming [15][27]. - The rise of "Only" conventions, which focus on specific IPs or themes, has become popular in lower-tier cities, allowing for frequent events that cater to niche audiences [20][22].