"见手青味优酸乳"上市4天即售罄，从乳品到可乐、精酿啤酒，再到冰淇淋，商家纷纷抢滩"见手青"这 一猎奇赛道，甚至衍生出"无毒版"人工培育品种。一边是消费者尝鲜打卡的狂欢，一边是安全争议与产 业创新的博弈。在云南文旅热的助推下，"云菌"正从地域特色升级为全国性风味IP--2024年云南食用菌 产值已突破472亿元，依托政策精准护航与科技硬核支撑，云南食用菌产业正加速"破土成金"。 "见手青+"产品网络走红 在社交平台上，不少消费者把镜头对准了见手青。有人记录下用刀切开它的瞬间，切面瞬间变成青蓝 色；也有人不慎中毒，在视频中摇头晃脑喃喃自语，场面一度非常滑稽……事实上，见手青是对一类野 生菌的统称，指在受到挤压、切割或撕裂后，会呈现出独特的靛青色的菌类，其中比较知名的品种有红 葱牛肝菌、紫葱牛肝菌等。因为见手青含有致幻成分，如若处理不当，很容易中毒并产生幻觉。 近年来，味道鲜美兼具毒性风险的见手青，因网上流传有网友误食出现"见小人"的致幻症状而热度攀 升。社交平台数据显示，"见手青"相关话题累计浏览量已突破2亿次，视频播放量更是高达28亿次，全 网热议不断。 不过，总有商家更具挑战精神，把见手青加到了食品饮料里。 ...

Core Insights - A new beverage called "Jianshouqing Cola," priced at 9.9 yuan, gained unexpected popularity during the Torch Festival in Yunnan, selling over 7,000 bottles in just five days despite a price increase to around 19 yuan online [1][2] - The product combines local wild mushroom "Jianshouqing" with popular drink elements, sparking a trend of unique flavor experiences in the beverage market [1][3] - The company behind "Jianshouqing Cola" is a digital technology firm, not a traditional food enterprise, and plans to expand its product line with various flavored sparkling waters [3] Market Trends - The beverage industry is entering a new era of product innovation, with an expected launch of 40,000 new food products in 2024, contributing to 20% of sales [6] - Consumers, particularly Gen Z, are increasingly looking for diverse factors when choosing beverages, including packaging, marketing appeal, and unique flavor experiences [6] Consumer Behavior - Social media engagement around "Jianshouqing" has reached over 2 billion views, indicating a strong consumer interest in the unique flavor profile that combines both appeal and risk [5] - Many consumers are purchasing these products out of curiosity rather than a long-term commitment to the flavor, posing a challenge for sustained market success [7] Product Safety and Quality - Despite claims of safety in the production process, concerns remain regarding the potential toxicity of "Jianshouqing," which could lead to serious health risks if not handled properly [6][7] - The long-term viability of these novelty products will depend on their ability to balance unique flavors with consumer safety and acceptance [7]