"大蒜味饮料，这是认真的吗？"近日，社交媒体平台上，伊利推出的一款"大蒜味优酸乳"引发众多网友热议。扬子晚报/紫牛新闻记者注意到，这款被称 为"优蒜乳"的新品，包装极具特色，以紫色与绿色为主色调，搭配带有夸张表情的"抽象"素描风大蒜图案，还印着"被暗'蒜'了""还是'蒜'了 吧""'蒜'了'蒜'了，都不容易"等谐音梗广告语，自带话题属性。 | 营养成分表 | | | | --- | --- | --- | | 项目 | 每100mL | NRV% | | 能量 | 147kJ | 2% | | 蛋白质 | 1.0g | 2% | | 脂肪 | 1.3g | 2% | | 碳水化合物 | 4.8g | 2% | | 钢 | 67mg | 3% | 值得注意的是，这并非伊利首次推出创新口味乳酸菌饮品。据扬子晚报/紫牛新闻此前报道，今年8月，伊利推出的见手青味优酸乳就曾掀起一波热议。该 产品采用螺旋纹包装图案，用紫光灯照射外包装会出现小人图案，产品还附送呕吐袋周边。据客服介绍，该款饮品中未添加见手青成分且无毒，只是有类 似的口味，可以放心饮用。 见习记者 鲁玥 校对 盛媛媛 新奇的口味迅速引发网友讨论。有网友表现出 ...

Core Insights - The "Jianshouqing" flavor products, including yogurt and beverages, have gained significant popularity, with the "Jianshouqing-flavored yogurt" selling out within four days of its launch, indicating a strong consumer interest in unique and exotic flavors [2][3] - The "Yunnan mushroom" industry is experiencing rapid growth, with the total output value expected to exceed 472 billion yuan in 2024, driven by favorable policies and technological advancements [1][9] Product Innovations - The "Jianshouqing-flavored yogurt" was launched by Yili, selling out quickly and being resold at inflated prices, showcasing the trend of consumers seeking novelty [2][6] - "Jianshouqing cola" was developed by a local company, incorporating wild mushroom flavors through a meticulous extraction process, and has seen strong sales in local tourist areas [3][4] - New tea brands are also entering the market with products like "Jianshouqing rice ice cream," which uses cultivated mushrooms to ensure safety while maintaining unique flavors [4] Market Trends - The current consumer interest in "Jianshouqing" products is largely driven by novelty and curiosity, with many consumers engaging in "tasting" experiences rather than long-term consumption [5] - The market is seeing a trend where companies are branding products as "Jianshouqing-flavored" rather than using the actual ingredient due to safety concerns, indicating a cautious approach to innovation [5][6] Industry Growth - The Yunnan mushroom industry is transitioning from a regional specialty to a national flavor trend, with increasing consumer demand for nutritious and healthy food options [7] - The government has implemented supportive policies to boost the edible mushroom industry, including financial incentives and development plans aimed at enhancing production capabilities [8] Statistical Insights - Yunnan's wild edible mushroom resources account for over 70% of the national market, with a projected total production of 1.1941 million tons and a total output value of 47.249 billion yuan in 2024, reflecting a year-on-year growth of 8.22% and 7.08% respectively [9]