"见手青味优酸乳"上市4天即售罄，从乳品到可乐、精酿啤酒，再到冰淇淋，商家纷纷抢滩"见手青"这 一猎奇赛道，甚至衍生出"无毒版"人工培育品种。一边是消费者尝鲜打卡的狂欢，一边是安全争议与产 业创新的博弈。在云南文旅热的助推下，"云菌"正从地域特色升级为全国性风味IP--2024年云南食用菌 产值已突破472亿元，依托政策精准护航与科技硬核支撑，云南食用菌产业正加速"破土成金"。 "见手青+"产品网络走红 在社交平台上，不少消费者把镜头对准了见手青。有人记录下用刀切开它的瞬间，切面瞬间变成青蓝 色；也有人不慎中毒，在视频中摇头晃脑喃喃自语，场面一度非常滑稽……事实上，见手青是对一类野 生菌的统称，指在受到挤压、切割或撕裂后，会呈现出独特的靛青色的菌类，其中比较知名的品种有红 葱牛肝菌、紫葱牛肝菌等。因为见手青含有致幻成分，如若处理不当，很容易中毒并产生幻觉。 近年来，味道鲜美兼具毒性风险的见手青，因网上流传有网友误食出现"见小人"的致幻症状而热度攀 升。社交平台数据显示，"见手青"相关话题累计浏览量已突破2亿次，视频播放量更是高达28亿次，全 网热议不断。 不过，总有商家更具挑战精神，把见手青加到了食品饮料里。 ...

Group 1 - The craft beer market in China is experiencing a resurgence, particularly with the rise of Chinese craft beer, which is expected to lead a new wave of premiumization in the beer industry [1][3] - Various unique flavors such as tea, chili, and other niche tastes are gaining popularity, indicating a shift in consumer preferences towards more diverse and personalized beer options [2][3] - The number of craft beer-related enterprises in China has significantly increased, with 1,749 new registrations in 2024 and 1,063 in 2025, reflecting a 20.6% year-on-year growth in the first five months of 2025 [3] Group 2 - Despite an overall decline in the beer industry in 2024, many craft beer companies report sales growth, indicating a potential industry boom [3][7] - The craft beer segment is attracting not only traditional beer companies but also distributors and restaurants, further broadening its market reach [3][7] - Major beer companies are increasingly investing in craft beer production, with notable expansions and new facilities being established to meet the growing demand [10][11] Group 3 - The craft beer trend is seen as a response to changing consumer behaviors, particularly among younger generations who prioritize unique experiences and emotional value in their purchases [7][8] - The market is witnessing a diversification of beer products, with many new offerings that do not strictly adhere to traditional definitions of craft beer, appealing to the curiosity of younger consumers [8] - The overall beer market in China is transitioning towards a new phase of premiumization, with craft beer positioned as a key driver for this evolution [9][11]

作者：Abby 编辑：Panda 这是见手青，口感鲜美的同时，也是云南出了名的"红伞伞白杆杆"。 见手青 图片来源：云南野生农副产品精品京东店 这是见手青精酿啤酒，喝上一口……应该不会"躺板板"，但是从广告语"勇敢的人，你先走"来看，尝试也是需要勇气的。 「闹江湖」见手青精酿啤酒 图片来源：闹江湖见手青精酿啤酒抖音店 想要尝试见手青啤酒的人并不在少数，不少博主纷纷"抢着"做起了产品评测。在猎奇心的驱使下，"围观"的网友越来越多，话题的热度也越来越高。截至发 稿前，抖音 #见手青啤酒话题下相关视频播放量超2600多万次 ，部分视频有着上万的点赞量以及上千条评论。 流量直接带来的是销量。在抖音商城，一款名为「娇蛮萝莉」见手青啤酒的购买界面就标注有"近90天250万+人逛过""月销量上涨超2倍"的标签，而另一款 名为「闹江湖」见手青精酿啤酒同样也收获了不小的流量和热度。 「娇蛮萝莉」见手青啤酒 图片来源：娇蛮萝莉见手青啤酒抖音店 盒马是风味创新的玩家之一，其自有品牌「盒马」上线了四款创新口味的啤酒，分别是柠香单丛（又作柠檬乌龙）鲜啤酒、冰糖葫芦风味鲜啤酒、双柚拉格 啤酒以及原液冷萃龙井鲜啤酒。其中，柠香单丛、双柚拉 ...