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塬上果业:互联网重塑中国果业新生态
Sou Hu Cai Jing· 2025-09-10 08:18
Group 1 - The core viewpoint of the articles highlights the ongoing optimization and upgrading of the fruit industry structure in China, driven by resource endowments and market demand, leading to the development of specialty fruit industries and the establishment of regional fruit production areas [1][3] - The application of modern agricultural technology in the fruit industry has significantly transformed the entire production chain, enhancing production efficiency and fruit quality through innovations such as tissue culture seedling propagation, integrated water and fertilizer management, and green pest control [1][3] - The shift from a fragmented smallholder economy to a more standardized and scaled approach is reshaping the fruit industry's ecosystem, with new job opportunities emerging in rural areas due to the rise of e-commerce and digital platforms [3] Group 2 - The integration of internet technology into the fruit industry is facilitating a transformation in marketing strategies, with companies leveraging online platforms for sales and promotion, thus achieving "internet-based marketing" [5] - The emphasis on quality over quantity marks a significant transition in the fruit industry, as digital technology redefines the entire production, distribution, and consumption chain, allowing for improved brand quality and industry efficiency [3] - The development of cold chain logistics and other post-harvest technologies is extending the shelf life of fruits, reducing post-harvest losses, and ensuring consumers have access to fresher and higher-quality products [1]