Core Viewpoint - The automotive e-commerce industry in China is rapidly growing, driven by technological advancements and changing consumer habits, with a market size projected to increase from 0.86 trillion yuan in 2018 to 1.41 trillion yuan by 2024, reflecting a compound annual growth rate of 8.6% [1][13][15]. Group 1: Industry Overview - Automotive e-commerce facilitates transactions between sellers and buyers through online platforms, enhancing the efficiency of automotive after-sales services and reducing costs [1][2]. - The main models of automotive e-commerce include comprehensive, C2C, C2B, B2C, B2B, and O2O [2]. - The user base for automotive e-commerce in China has grown significantly, from 46 million in 2016 to over 500 million by 2024 [15]. Group 2: Market Growth and Trends - The automotive market in China is substantial, with production and sales reaching 31.43 million vehicles in 2024, marking a year-on-year growth of 4.5% [4]. - The second-hand car market is also thriving, with a total transaction volume of 19.61 million vehicles in 2024, up 6.5% year-on-year, and a transaction value of approximately 1.29 trillion yuan, reflecting a 9.0% increase [6]. - The automotive e-commerce sector is expected to benefit from favorable government policies aimed at promoting online sales channels and digital transformation [8][10]. Group 3: Investment and Financing - The automotive e-commerce sector has attracted significant investment, with platforms like Kuaizhun Car Service and Huasheng Good Car completing financing rounds in 2024 [17][18]. - Automotive Street went public on the Hong Kong Stock Exchange in May 2024, raising approximately 153 million HKD [17]. Group 4: Future Development - The rise of new energy vehicles, expansion into overseas markets, and the application of digital marketing are anticipated to create new growth opportunities for the automotive e-commerce industry [20][22][23]. - Digital marketing is becoming a mainstream trend, utilizing big data and AI for personalized consumer experiences [22]. - The industry is expected to undergo consolidation and mergers as competition intensifies, with weaker platforms likely to be phased out [23].