Core Viewpoint - The rise of "pseudo-science" in online health education is leading to the exploitation of medical professionals for profit, undermining public trust and risking patient health [1][2][6] Group 1: Current Issues in Online Health Education - Many medical professionals are misusing their authority to promote products under the guise of health education, leading to a blend of misinformation and commercial interests [2][4] - A significant portion of the audience, 92.1% of 1.074 billion online viewers, has encountered health education content on short video platforms, with 63% regularly following health accounts [2] - There are instances of non-medical individuals impersonating doctors to sell health products, which raises serious ethical concerns [3][4] Group 2: Profit-Driven Practices - The practice of using health education as a means to drive sales is becoming a common, albeit unethical, strategy within the industry [4][6] - Some "influencer doctors" are reported to earn high commissions, sometimes up to 60%, from product promotions, indicating a lucrative but questionable business model [4][6] - The lack of stringent identity verification on platforms allows unqualified individuals to exploit the system, further complicating the issue [4][8] Group 3: Regulatory Responses and Recommendations - There is a growing recognition of the need for regulatory measures to address the rampant issues in online health education, with some regions already implementing guidelines [7][8] - Experts suggest that regulatory bodies should refine laws to close loopholes and establish a "negative list" for online health education to combat fraudulent practices [7][8] - Online platforms are urged to enhance their monitoring capabilities to prevent the rise of "fake doctors" and promote genuine health education [8]

Core Viewpoint - The Chinese government is intensifying efforts to regulate the chaotic state of internet health education, particularly concerning the misuse of medical professionals as influencers for profit [1][5]. Group 1: Regulatory Actions - The National Health Commission (NHC) is collaborating with relevant departments to enhance the regulation of internet health education [1]. - Shanghai has introduced the first "negative list" of prohibited behaviors for internet health education, outlining nine categories of banned practices, including misleading medical advice and exaggerated efficacy claims [2][3]. Group 2: Misuse of Medical Professionals - Some clients seek to engage "internet celebrity doctors" for product endorsements, despite explicit prohibitions against such endorsements, leading to alternative forms of collaboration through disguised educational activities [1][4]. - The health education sector has seen an influx of "internet celebrity doctors" who exploit their authority for profit, often misleading the public through exaggerated treatment claims and fabricated stories [1][4]. Group 3: Impact on Health Education - The health education landscape is increasingly influenced by the demand for endorsements from "internet celebrity doctors," particularly in the health supplement and medical aesthetics sectors [4]. - Experts emphasize the need for reasonable and appropriate health education, as some medical professionals misuse their platforms, harming consumer rights and undermining the integrity of medical practice [5].