Core Insights - Mukbang has evolved from the "big eater" phenomenon to a more daily and relatable form of content, serving as a source of companionship for many viewers [1][20] - Japanese and Korean mukbang hosts, while not popular in their home countries, have gained significant traction on Chinese social media platforms like Bilibili, Xiaohongshu, and Douyin [2] - The current trend of mukbang reflects cultural exchanges, with Chinese viewers introducing traditional Chinese dishes to Japanese and Korean hosts, leading to a "food competition" among East Asian countries [5][27] Group 1: Evolution of Mukbang - The initial craze for mukbang was characterized by extreme eating challenges, but it has shifted towards more everyday eating experiences [1][20] - Influential mukbang personalities like Kinoshita Yuka, who gained fame for extreme eating, have retired due to health concerns, indicating a shift in viewer preferences [14][15] - The rise of short video platforms has made mukbang more accessible, with content now often featuring casual eating experiences rather than extreme challenges [17][19] Group 2: Cultural Exchange and Impact - Japanese and Korean mukbang hosts have started to incorporate Chinese cuisine into their content, showcasing dishes like mala tang and luosifen, which have gained popularity internationally [25][27] - The portrayal of food in mukbang serves as a reflection of cultural stereotypes and perceptions, with viewers projecting their own cultural narratives onto the content [13][28] - Mukbang has become a medium for emotional expression, providing comfort to viewers who may be experiencing loneliness or dietary restrictions [28][30]