Core Viewpoint - The article discusses the challenges and potential of companies like JD.com in expanding their business boundaries across various sectors such as e-commerce, food delivery, and travel, drawing comparisons with global counterparts like Kaspi.kz and others in different markets [1][17]. Group 1: JD.com's Expansion Efforts - JD.com is making significant strides in diversifying its business, venturing into hotels, food delivery, and dining services, alongside its existing e-commerce and financial services [1]. - The company has previously experimented with ride-hailing services, indicating a willingness to explore various sectors [1]. Group 2: Global Comparisons - Kaspi.kz, a leading platform in Kazakhstan, successfully operates in e-commerce, finance, and travel, showcasing a model that JD.com aspires to replicate [2][3]. - Other global platforms like Jumia in Africa and Rakuten in Japan also illustrate the potential for multi-sector operations, although their market conditions differ significantly from China's [2][10]. Group 3: Market Dynamics - The article highlights that the success of platforms like Kaspi.kz is partly due to lower competition intensity in their respective markets, allowing them to dominate multiple sectors [8]. - The varying degrees of success in different regions suggest that the combination of e-commerce, delivery, and travel services is not universally applicable, as evidenced by Jumia's exit from the food delivery market [14][17]. Group 4: Business Boundaries and Strategies - The article emphasizes that determining the boundaries of a company's business is complex and often influenced by market conditions and competitive dynamics [15][16]. - The ongoing battles in sectors like food delivery and travel reflect the industry's exploration of business boundaries, where success is not guaranteed and often requires practical experimentation [17].