1月9日下午，一场关于城市、影像与大众的交流在虹口北外滩展开。 活动现场。 "打卡幸福虹口"V友会暨短视频征集活动由虹口区委网信办、虹口区政府新闻办、智通财经共同主办， 颁奖仪式于当日下午圆满结束。百年街道、社区驿站、滨江天际线、居民的日常表情、年轻创作者的第 一视角……随着获奖作品陆续揭晓，来自城市一线的影像再次被点亮，也让"如何繁荣互联网条件下新 大众文艺"这一问题，落实在具体的案例中。 "十五五"规划建议提出："繁荣互联网条件下新大众文艺。"在这样的战略背景下，虹口区一直以其丰富 的文化资源，鼓励优质内容创作者围绕虹口开展形式多样的文艺创作，支持优质网络小说、网络游戏、 微电影等走出去，探索具有城市特色的新大众文艺表达。通过优质内容供给，扩大优秀作品影响力和传 播力，使具有虹口特色的文化内容在更广泛的平台上展现活力和价值。 一场以影像为起点的相聚，构成互联网语境下的新大众文艺分享现场，是对城市文化生命力的激活。手 机镜头、专业设备、AIGC的灵活应用，让"虹口故事"精彩纷呈。 大家的记录，构成网络空间的主流表达 从启动征集到收官，一个多月里，百余件短视频作品汇聚于此，18件作品最终获奖。创作者中，既有成 ...

Core Viewpoint - The "14th Five-Year Plan" emphasizes the promotion of cultural development, particularly focusing on the new public art under the internet, aiming to enhance cultural originality and create a favorable cultural ecosystem [1] Group 1: New Public Art - The term "new public art" signifies a shift from professional creators to a broader public, allowing anyone with ideas to engage in artistic creation, thus transforming art from a niche to a shared experience [5][7] - The rapid development of the internet has lowered the barriers to creation, enabling individuals to produce content using just a smartphone, and has expanded the distribution platforms beyond traditional venues [5][7] Group 2: Economic Impact - The new public art sector is a significant economic driver, with the micro-short drama market alone projected to reach 50.44 billion yuan by 2024, and expected to exceed 100 billion yuan by 2027 [7][9] - Cities are establishing specialized short drama production bases to foster new economic growth points, with examples including Zhengzhou and Dongguan, which have created efficient production processes [9][12] Group 3: Cultural Heritage and Innovation - The integration of traditional cultural elements with modern storytelling is evident in the popularity of various art forms on social media, showcasing China's rich cultural heritage to a global audience [11][19] - Young creators are increasingly using modern platforms to revive and innovate traditional crafts, making them accessible and appealing to a wider audience [14][19] Group 4: Regulatory Framework - The "14th Five-Year Plan" calls for the establishment of regulations to guide the healthy development of online literature, games, and audiovisual content, ensuring a balanced cultural ecosystem [21][23] - Local governments are implementing supportive policies for micro-short dramas, including financial incentives and prioritization in distribution, to promote quality content and positive cultural narratives [23][25]