Core Viewpoint - The article highlights the pervasive issue of fraudulent medical advertisements in the internet healthcare sector, emphasizing how these scams exploit patients' anxieties and desperation for treatment [7][9][42]. Summary by Sections Internet Medical Advertising Development - The year 2016 marked a significant turning point with the "Wei Zexi incident," which brought attention to the prevalence of false medical advertisements online [8][24]. - Over the years, fraudulent medical ads have evolved, becoming more sophisticated and harder to identify, transitioning from search engine bidding to social media marketing and short video platforms [19][27]. Patient Experiences and Scams - Many patients, like Sun Qiang and Wang Jie, have fallen victim to scams that promise quick relief for their ailments through online consultations with purported experts [7][16]. - The typical scam involves attracting patients through educational videos, charging a small consultation fee, and then profiting from expensive medication sales [16][18]. Psychological Factors - The article discusses how psychological factors, such as anxiety about health and appearance, drive individuals to seek out these fraudulent services, often leading to significant financial losses [37][41]. Regulatory Responses - Recent regulatory efforts have been initiated by various government bodies to combat false medical advertising, including a notice aimed at standardizing medical content on social media [42]. Industry Practices - The article reveals the existence of a gray market behind internet medical advertising, where content creators are often scripted and incentivized to promote products without genuine medical expertise [29][30]. - The rise of social media has led to the creation of numerous fake medical accounts, further complicating the landscape of online healthcare [27][31].

那是2022年秋天，孙强已经被前列腺炎带来的疼痛折磨了近两个月，本期待"网红医生"配的药能减缓痛苦，但一个月过去，病症没有丝毫好转。这时，孙 强才开始怀疑，明明是"三甲医院主任医师"看诊，怎么钱进了"中医诊所"的账户？ 孙强的遭遇，并非个例。在互联网医疗的浪潮中，他所掉入的陷阱密布在患者求医之路上，一次点击、一次点赞、一次远程问诊，都可能成为骗局的入 口。 回顾互联网医疗广告发展历程，2016年是一个重要节点，那一年，"魏则西事件"发生。近十年过去，虚假医疗广告从未在互联网上消失，随着传播媒介的 演变，反而更具隐蔽性：从搜索引擎竞价排名，到社交平台"医托营销"，再到短视频"科普乱象""私聊问诊"，虚假广告生长出更细密的触角。 它们换着外衣出现，却始终围绕着同一个核心——攫取金钱，收割病患的焦虑与求生欲。 屏幕对面的医生拥有一长串头衔——"北京某著名医院主任医师、知名专家、医学博士、出生于中医世家"，他在短视频平台还拥有90万粉丝。 视频通话不到5分钟，3978.48元从孙强的银行卡划出，进入了"北京xx中医诊所"的账户。 "真正的专家，没有时间在网上看病" 30岁的孙强现在成为了一名"网络反骗斗士"，他在社交 ...