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维多利亚港的“肇庆味道”,中国预制菜第一园走进香港
Nan Fang Nong Cun Bao· 2025-08-16 04:33
Core Viewpoint - The article highlights the promotion of Zhaoqing's prepared food industry in Hong Kong, showcasing its unique advantages and potential for international market expansion [3][6][41]. Group 1: Industry Development - The "Zhaoqing Prepared Food First Garden" is presented as a key player in the prepared food sector, aiming to connect high-quality agricultural products from mainland China with international markets [3][6]. - Zhaoqing's prepared food industry has seen rapid growth, supported by a solid industrial foundation and favorable policies [19][18]. - The planned Zhaoqing (Gaoyao) Prepared Food Industrial Park covers an area of 7,000 acres, focusing on deep processing of meat and aquatic products, and has been recognized as a provincial-level modern agricultural industrial park [20][22]. Group 2: Company Performance - Zhaoqing Hengxing Aquatic Technology Co., Ltd. reported an online sales revenue exceeding 400 million yuan in the first half of the year, with a 70% share from its signature dish, sauerkraut fish [8][9]. - The company has developed 12 prepared dishes using "ecological breeding + liquid nitrogen quick-freezing" technology, with exports projected to reach 658.69 tons and sales exceeding 34.1 million yuan in 2024 [10][11]. - Hengxing has implemented a "shared factory" model, benefiting over 3,000 farmers with an average income increase of 5,000 yuan per household [29][30]. Group 3: Product Innovation and Market Strategy - The company’s products, such as ready-to-eat Rohu shrimp, are priced at 99.9 yuan per box in Sam's Club, reflecting a 40% premium over ordinary frozen products [16][17]. - Hengxing has achieved the first "Bay Area Certification" for its black fish slices, facilitating market access across the Guangdong-Hong Kong-Macao Greater Bay Area [32][33]. - The company is actively seeking partnerships with resource-complementary enterprises to expand its market reach and enhance collaboration [37][39].