酸菜鱼预制菜

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预制菜行业:新餐桌经济的崛起
Sou Hu Cai Jing· 2025-09-27 03:13
Core Insights - The prepared food industry is rapidly developing due to policy support, industrialization of catering, and the rise of the "lazy economy" [2] - The industry faces challenges such as product homogenization, food safety control, and ensuring consumer rights [2] - There is a lack of a unified national standard system for prepared foods, leading to inconsistent product quality and chaotic competition [2] Market Overview - The B-end market focuses on "cost reduction and efficiency" and "standardization," while the C-end market emphasizes "convenience and taste" [2] - The B-end market accounts for approximately 60%-70% of the overall market structure, while the C-end market is expected to experience explosive growth [2] - The Chinese prepared food market is projected to reach 485 billion yuan in 2024, with a year-on-year growth of 33.8% [2][24] - The industry is characterized by significant regional features and low concentration, with many small and weak players [2][24] Industry Development Stages - The development of the prepared food industry can be divided into three stages: the embryonic stage, the rapid development of the B-end, and the explosive demand of the C-end [14] - The pandemic in 2020 acted as a catalyst for the rapid growth of the prepared food industry, shifting focus from B-end to C-end markets [18] Industry Structure - The prepared food industry has a complete supply chain, with upstream raw material suppliers, midstream production and processing, and downstream consumption markets [20] - The market is divided into B-end (restaurants, catering) and C-end (individual consumers) sales channels [20] Competitive Landscape - The industry is highly fragmented with around 28,000 related companies, and most players are small and weak [43] - Major participants include professional prepared food companies, frozen food companies, catering enterprises, and fresh e-commerce platforms [43] Key Players - Anjiu Food focuses on frozen food and has developed a brand for prepared foods, achieving revenue of 15.127 billion yuan in 2024 [48][49] - Weizhi Xiang is a significant player with over 2,000 stores and a diverse product line, achieving revenue of 672 million yuan in 2024 [50] - Guolian Aquatic Products specializes in aquatic foods and has a comprehensive marketing network, achieving revenue of 3.409 billion yuan in 2024 [51]
维多利亚港的“肇庆味道”,中国预制菜第一园走进香港
Nan Fang Nong Cun Bao· 2025-08-16 04:33
Core Viewpoint - The article highlights the promotion of Zhaoqing's prepared food industry in Hong Kong, showcasing its unique advantages and potential for international market expansion [3][6][41]. Group 1: Industry Development - The "Zhaoqing Prepared Food First Garden" is presented as a key player in the prepared food sector, aiming to connect high-quality agricultural products from mainland China with international markets [3][6]. - Zhaoqing's prepared food industry has seen rapid growth, supported by a solid industrial foundation and favorable policies [19][18]. - The planned Zhaoqing (Gaoyao) Prepared Food Industrial Park covers an area of 7,000 acres, focusing on deep processing of meat and aquatic products, and has been recognized as a provincial-level modern agricultural industrial park [20][22]. Group 2: Company Performance - Zhaoqing Hengxing Aquatic Technology Co., Ltd. reported an online sales revenue exceeding 400 million yuan in the first half of the year, with a 70% share from its signature dish, sauerkraut fish [8][9]. - The company has developed 12 prepared dishes using "ecological breeding + liquid nitrogen quick-freezing" technology, with exports projected to reach 658.69 tons and sales exceeding 34.1 million yuan in 2024 [10][11]. - Hengxing has implemented a "shared factory" model, benefiting over 3,000 farmers with an average income increase of 5,000 yuan per household [29][30]. Group 3: Product Innovation and Market Strategy - The company’s products, such as ready-to-eat Rohu shrimp, are priced at 99.9 yuan per box in Sam's Club, reflecting a 40% premium over ordinary frozen products [16][17]. - Hengxing has achieved the first "Bay Area Certification" for its black fish slices, facilitating market access across the Guangdong-Hong Kong-Macao Greater Bay Area [32][33]. - The company is actively seeking partnerships with resource-complementary enterprises to expand its market reach and enhance collaboration [37][39].
商场怎么全是预制菜
投资界· 2024-12-14 07:36
以下文章来源于网易数读 ,作者网易数读 网易数读 . 网易旗下栏目,用数据说话。 占领食堂。 作者 | 库洛洛 来源 | 网易数读 (ID:datablog163) 预制菜,当代互联网"定时炸弹",隔段时间大家就要因为它的话题吵开了锅。 前有"预制菜进校园"的消息让家长慌了神,担心预制菜会毁了下一代孩子的健康,更有 甚者直接称预制菜就是"人类饲料"。 但其实在校园之外,如今的大街小巷早已被预制菜"攻占"。 无论你是在家点外卖,还是出门聚个餐,上到几百元的猪肚鸡火锅,下到几块钱的小碗 菜套餐,可能都是店家拿料理包加热的。有些更"高科技"的预制菜还能通过加入锅气香 精来伪装有锅气,可以说是防不胜防。 预制菜为什么就那么惹人嫌?吃预制菜真的是我们的宿命吗? 难吃是预制菜的"原罪" 所谓预制菜,其实涵盖的范围相当之广,根据烹饪程度的不同,可以分为即配食品、即 烹食品、即热食品、即食食品这四种 [1]。 广义上来说,在中国人的饭桌上,预制菜早就存在。从家里囤着的方便面、八宝粥,到 外出吃到的快餐汉堡、牛油火锅调料,都可以算得上是预制菜的一种。 而如今,大家常吵的预制菜一般是层出不穷的中餐料理包。不管你点的是宫保鸡丁、鱼 ...