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“五小业态”燃旺乡村“烟火气”
Xin Lang Cai Jing· 2026-01-13 20:54
Core Viewpoint - The article highlights the innovative "small and beautiful" business models in rural areas of Qingyang, Anhui, which are revitalizing local economies through unique offerings that blend local culture with modern experiences [1][6]. Group 1: Micro-Transformation - The strategy focuses on "micro-transformation" that preserves local flavor while catering to tourists' demand for a "slow life" experience, converting scenic beauty into consumption power [2]. - The "Old Street Cafe" in Zhu Bei Town exemplifies this approach, generating stable monthly revenue exceeding 20,000 yuan, with peak sales surpassing 200 cups daily [2]. - The cafe has attracted additional businesses, creating a small cluster of offerings that enhance visitor experience and extend their stay from 1 hour to 3 hours, leading to a nearly 60% increase in per capita spending on rural tourism by mid-2025 [2]. Group 2: New Scenarios - The initiative to "turn waste into treasure" has transformed idle resources into new landmarks, breaking the monotony of rural scenes [3]. - The "Xiangfeng Bay Leisure Station," built from a 20-year-old pottery factory using 3D printing technology, showcases innovative construction methods that reduce costs by 30% compared to traditional methods [4]. - The multifunctional nature of the station, serving as a cafe by day and a bar by night, meets diverse visitor needs and has become a popular destination, attracting tourists from Shanghai [4]. Group 3: Collective Efforts - The establishment of alliances among local businesses has strengthened their resilience against risks, creating a community of shared interests among government, enterprises, and villagers [5]. - The "Dong Jiuhua Homestay Alliance" has successfully reduced vacancy rates from 40% to below 15%, with collective marketing strategies and standardized service protocols [5]. - Government support, including a 20 million yuan fund for rural new business development and training programs, has significantly contributed to the success of these small enterprises, with an average increase in village income of 180,000 yuan [6].