中新网杭州10月2日电 题：台湾咖啡师和他的"茶与咖" 作者 钱晨菲 10月2日，在浙江杭州上城区南星凤凰里文创园，"咖享上城 啡尝时尚"2025年"味美浙江·饮在杭州"咖啡 文化嘉年华正在举行。来自各地的60家咖啡品牌主理人齐聚，特色咖啡吸引民众打卡。 与热闹的人潮不同，台湾咖啡师李毅是"慢"的，他不疾不徐，完成着一杯杯手冲咖啡。"稍等一下就能 闻到香气，这是来自台湾阿里山邹筑园庄园的'索恩那'咖啡豆，这款豆年产量仅100公斤。"李毅说。 168元一杯的手冲价格，依然吸引着络绎不绝的客人。忙碌之余，李毅总爱耐心向客人分享自己的理解 ——咖啡也能像茶一样，喝出产地风土与品种个性。 "我平时在上海，但很乐于到各地参加咖啡节。我特别惊讶大家对精品咖啡的接受度。"李毅一边调整手 冲壶，一边回忆四年来在大陆的经历。"我喜欢用'茶'来解释咖啡，这让原本对产区、烘焙度感到陌生 的消费者，瞬间有了共鸣。" "我的家乡产茶，在台湾我们从小就有喝茶的习惯，但这并不影响我同样喜爱咖啡。中浅烘的咖啡豆， 就像白茶一样发酵度低，能喝到更多本身的香气。深烘的则类似重发酵茶，风味更浓郁。"李毅说。 更令他惊喜的是，这些年，越来越多消费者 ...

Core Insights - The article discusses the emergence of low-priced coffee brands in China, particularly focusing on "Poor Man Coffee" in Shenyang and "W Coffee" in Zhanjiang, which have gained popularity for their affordability and high sales volume [1][2][8]. Group 1: Business Model and Strategy - "Poor Man Coffee" offers coffee at an average price below 10 yuan, with a daily sales volume exceeding 500 cups and a repurchase rate close to 50% [1][6]. - The brand emphasizes simplicity, avoiding complex coffee-making techniques and targeting cost-conscious consumers, as indicated by their slogan "good coffee, not expensive" [4][2]. - The menu includes over 60 products, with the lowest-priced Americano at 6.5 yuan per cup, allowing customers to enjoy a meal and drink for under 10 yuan [4][6]. Group 2: Market Position and Performance - "Poor Man Coffee" has opened 21 stores, with daily revenues ranging from 2,000 to 8,000 yuan, and all locations are profitable due to low rent and renovation costs [6][19]. - The brand's founder noted that over 70% of orders come from delivery services, highlighting the importance of this channel in their business model [6][19]. - "W Coffee" in Zhanjiang, despite its humble appearance, has also achieved high customer traffic, demonstrating the viability of low-cost coffee shops in less affluent areas [8][12]. Group 3: Industry Trends - The coffee market in China is experiencing a price war, with prices dropping below 10 yuan, which is attracting a broader consumer base and increasing purchase frequency [17][15]. - The success of low-priced coffee brands indicates a shift in consumer preferences towards value and taste over brand prestige, suggesting a potential for new entrants in the market [17][19]. - The article suggests that the current environment is favorable for individual entrepreneurs looking to establish small coffee shops, as demonstrated by the success of "Poor Man Coffee" and similar brands [19].

Group 1: Industry Trends - The coffee industry has evolved from a functional beverage to a symbol of lifestyle, reflecting modern consumers' emphasis on experience and personalization [1] - There is a significant trend towards sustainability in the coffee industry, with consumers increasingly concerned about the origin, roasting methods, and ethical trade standards of coffee [1] - The rise of concepts like fair trade and organic coffee indicates a growing awareness of environmental and social responsibility among consumers [1] Group 2: Consumer Behavior - The underlying logic of consumer decision-making is fundamentally changing, with platforms like Xiaohongshu seeing over 4.5 billion views on "coffee reviews," showcasing the impact of user-generated content on consumer behavior [3] - Short videos demonstrating coffee-making techniques on platforms like Douyin have led to a 300% increase in product sales, highlighting the effectiveness of content-driven marketing [3] - Coffee brands are redefining their marketing strategies in response to the "attention economy," with innovative campaigns that connect emotionally with consumers [3] Group 3: Technological Integration - The coffee industry is entering a digital transformation phase, balancing efficiency and experience through the use of data and technology [3] - Key players are adopting technologies such as IoT for real-time monitoring, AI for predicting consumer preferences, and blockchain for ingredient traceability [3] - The challenge remains to preserve the emotional value of coffee-making rituals amidst the technological advancements [3] Group 4: Business Model Innovation - The import coffee mall project is leveraging the internet for transformation, utilizing offline foundations and online channels for marketing and sales [4] - The project aims to build a marketplace through mini-programs, promote via public accounts, and engage in precise marketing through community interactions [4]

Group 1 - The WTT China Grand Slam 2025 will take place from September 25 to October 5 at Shijingshan Shougang Park, attracting top table tennis players and global fans [4] - A well-known supermarket in Haidian has undergone its fifth renovation to enhance customer experience, reopening on August 22 after a month of market research and adjustments [6] - The Beijing Shijingshan district is hosting the Jingcai Lantern Festival, offering new nighttime entertainment experiences [8] Group 2 - The National Natural History Museum's cultural shop at the Tianqiao subway station has officially opened, marking the first subway station museum cultural shop in Beijing, operational since August 15 [12] - A new bus connection has been established at the Suzhoujie subway station, operating during peak hours with six stops to improve commuting efficiency [16] - The coffee market in China is experiencing significant growth, with various companies, including a well-known fast-food brand, entering the coffee sector to compete with established players like Luckin and Kudi [25]

Core Viewpoint - The company has evolved from a rapid expansion phase to a more rational and steady growth strategy, focusing on product quality and operational efficiency in the post-pandemic environment [5][25][51]. Group 1: Company Background and Growth - Founded in 2015, the company has grown to over 160 stores with a valuation exceeding 11 billion RMB [4][26]. - The company has undergone five rounds of financing, totaling over 200 million RMB, with Tencent being the largest external investor [26]. Group 2: Product Philosophy - The primary focus is on the product itself, with consumers prioritizing quality, purchasing experience, and comfort over brand recognition [7][8]. - The company emphasizes three levels of product quality: safety, health, and taste, aiming to provide high-quality coffee at reasonable prices [10][12]. Group 3: Quality Control and R&D - A standardized process is in place for quality control, involving collaboration with suppliers and a dedicated R&D area for creative coffee development [14][19]. - The top three sources of coffee beans are Colombia, Ethiopia, and Yunnan, with Colombian beans making up nearly 40% of the total [21]. Group 4: Market Strategy and Expansion - The company is currently focused on steady growth rather than aggressive expansion, with plans to open 7-8 new stores monthly, primarily in the East China market [28][32]. - The company has shifted its expansion strategy post-pandemic, focusing on sustainable growth and careful selection of store locations [34][35]. Group 5: Franchise Development - Approximately 40% of the stores are franchises, with the company exploring franchise models to enhance growth while maintaining quality standards [43][46]. - The company aims to empower franchisees by providing them with the necessary tools and support for success [47].

Core Insights - The article emphasizes the importance of "night economy" as a reflection of modern consumer demands for emotional value and spiritual needs, particularly in Shandong Province and Qingdao [1][10] - Qingdao's night economy is positioned as a key driver for building an international consumption center, with a focus on cultural depth and diverse experiences [1][18] Group 1: Night Economy Development - The "night economy" in Qingdao is being actively promoted through initiatives like the "Shandong Consumption Boost Year," aiming to enhance consumer engagement and economic growth [1][10] - The vibrant atmosphere of Zhongshan Road serves as a central hub for night activities, attracting both locals and tourists with its unique cultural offerings and culinary delights [1][2] Group 2: Target Demographics and Experiences - The Taixingli area has transformed into a trendy "tipsy street," catering to younger consumers seeking relaxation and social experiences through craft beer and coffee [2][3] - Events like the "Decompression Old Goods Market" attract creative vendors and young crowds, highlighting the demand for stress relief and community engagement [3] Group 3: Immersive Experiences and Attractions - The night experiences in Qingdao have evolved into immersive and scene-based activities, with attractions like the "Night Tour of Fushan Bay" offering luxurious yacht experiences [4][9] - The integration of high-end commercial spaces, such as Hisense Plaza, enhances the night economy by providing a platform for art exhibitions and upscale dining [7][8] Group 4: Cultural Integration and Community Engagement - Cultural events, such as the "Light Up Qingdao" series, enhance the night economy by creating unique public cultural memories and boosting local pride [13][14] - The "Ghost Market" initiative in Taixingli combines local culture with modern trends, appealing to younger generations and fostering a vibrant night scene [17] Group 5: Economic Impact - Nighttime consumption now accounts for over 65% of total sales in key commercial areas of Shinan District, establishing it as a significant economic driver [10] - The diverse offerings in the night economy cater to various consumer segments, reflecting a shift towards more refined and specialized nighttime activities [10][18]

Core Viewpoint - The "Backpack Market" in Xin'an Street, Wuxi, has become a new landmark for the night economy, attracting crowds with its diverse offerings and vibrant atmosphere [1][6]. Group 1: Market Operations - The Xin'an Street management has introduced a trial "Backpack Market Operating Convention," implementing a "one stall, one file" registration system to ensure merchant qualifications and regulate stall areas and hours [2]. - The street has added one temporary public toilet and ten trash bins to address sanitation issues, enhancing the overall market environment [2]. Group 2: Collaborative Governance - The market serves as a model for collaborative governance, with the establishment of a "Merchant Self-Governance Association" to encourage mutual supervision among vendors [4]. - A joint "Night Market Patrol Team" has been formed by city management, traffic police, and community members to address noise and traffic issues promptly [4]. Group 3: Community Engagement - The market combines traditional warmth with innovative energy, featuring hand-drawn menus, creative desserts, and local snacks, appealing to families and enhancing community engagement [6]. - The initiative aims to create a "win-win" scenario for the night economy and civilized city development, with plans for continuous service upgrades and experience optimization [8].

Core Viewpoint - The development of the camping economy in the Meilisi Daur District of Qiqihar City, Heilongjiang Province, is significantly driven by its unique natural ecology and rich Daur culture, aiming to establish itself as the "Northern Camping City" [1][8]. Group 1: Event Highlights - The recently concluded "Kumule Camping Week" during the 38th Kumule Festival showcased the area's strong appeal, with 800 tents (including RVs) creating a unique camping atmosphere, attracting approximately 93,000 visitors, of which 4,000 were specifically camping participants [3]. - The event generated direct revenue of about 1.33 million yuan, with surrounding businesses such as homestays and restaurants experiencing a surge in visitors, leading to an additional income of approximately 280,000 yuan [3]. Group 2: Industry Development - The flourishing camping industry in Meilisi is a result of precise positioning and differentiated layout, focusing on resource endowments to cultivate unique camping clusters [4]. - Various camping sites, such as the "Escape Plan" campsite and "Lazy Cottage," offer diverse experiences, from gourmet coffee to family-friendly BBQ parties, enriching the "slow life" experience in the grasslands [4]. Group 3: Cultural and Ecological Integration - The "Camping+" model effectively connects culture, ecology, and tourism, with the Kumule Festival highlighting the region's cultural essence through traditional performances and local cuisine [6]. - A well-designed 120-kilometer self-driving route allows visitors to explore the area's natural beauty, enhancing the immersive experience that links nature and culture [6]. Group 4: Future Prospects - Meilisi is committed to building a comprehensive camping service system, including the establishment of industry associations, improving infrastructure, and promoting safe and civilized camping practices [6]. - The region aims to leverage new media channels to promote its camping stories and develop a widely influential theme IP, "Grassland Starry Sky Tent," to enhance its brand recognition [6].

Core Viewpoint - The recent sale of an 1800 RMB coffee at "0566 Coffee Production" in Shanghai has sparked significant discussion, highlighting the trend of high-priced coffee in the market [2][3]. Company Overview - "0566 Coffee Production" operates as a chain with six locations in Shanghai, and the coffee in question is made from Sofia Estate Geisha beans, which are the most expensive offered by the store [2][4]. - The company was established in 2022 and is registered under "0566 (Shanghai) Catering Management Co., Ltd." with a registered capital of 500,000 RMB [4]. Product Details - The 1800 RMB coffee requires advance reservation, and the store has modified its menu to indicate that this item is not readily available [3]. - The store also sells other coffee products, with prices ranging from 50 RMB to 200 RMB for regular espresso and hand-brewed coffee, aligning with the market prices in Shanghai [3][4]. Market Trends - The phenomenon of "sky-high" coffee prices is not unique to this establishment; other cafes in Shanghai and Hangzhou have also introduced similarly priced coffee, such as a 6200 RMB coffee and a 4899 RMB coffee, both made from rare beans [4]. - The trend of high-priced beverages extends beyond coffee, as seen with the juice brand "Wild Mountain," which sold a 1000 RMB olive juice, leading to regulatory scrutiny for false advertising [5].

Group 1 - The article discusses a unique coffee-making course offered at the Huangpu District Senior University, which consists of only four sessions with a maximum of 12 students per class [1][2] - The course covers essential coffee knowledge, including the differences between Arabica and Robusta beans, and practical skills such as making espresso and milk frothing [5][20] - The instructor, Wang Hao, emphasizes safety and encourages a relaxed learning environment, allowing students to ask questions and learn at their own pace [17][50] Group 2 - Students come from diverse backgrounds and have varying levels of coffee knowledge, with some being complete beginners while others have prior experience [39][40] - The course structure allows for hands-on practice, with each student having access to their own espresso machine, fostering an engaging and aromatic classroom atmosphere [12][26] - The article highlights the social aspect of the course, as students not only learn skills but also make friends and share experiences, contributing to a sense of community among retirees [25][51] Group 3 - The instructor adapts the curriculum based on student interests, sometimes incorporating additional topics like coffee equipment or hand-brewed coffee techniques [18][19] - The course has been well-received, with students expressing satisfaction with their progress and the enjoyable learning experience [44][46] - Future plans for the program include the possibility of offering more specialized courses, such as latte art, to cater to the interests of the students [50]