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消费新观察|五金店爆改手办店,200元凑够一把“雷神之锤”
Sou Hu Cai Jing· 2025-07-08 18:54
Core Viewpoint - The traditional hardware store industry is experiencing a transformation as hardware components are being repurposed into creative and collectible items, appealing to younger consumers and redefining the market [1][4]. Industry Trends - The hardware product market in China reached a scale of 110.24 billion yuan in 2022, with an industry output value of approximately 164.73 billion yuan, reflecting a year-on-year growth rate of 0.68% [3]. - There is a noticeable shift towards personalized and customized hardware products, with unique items like "Thor's Hammer" and other fantasy weapons being developed to cater to consumer imagination [3][4]. Consumer Behavior - Younger consumers are increasingly favoring DIY projects over purchasing finished products, valuing the creative process and the sense of achievement it brings [4]. - The new consumer mindset emphasizes individuality, taste, and a sense of ritual over luxury and quantity, indicating a significant shift in purchasing behavior [4]. Sales Performance - A specific store reported sales of around 7,000 units for its "Thor's Hammer" series, with prices ranging from 88 yuan to 480 yuan, showcasing the popularity of these items [3]. - The high customer satisfaction rate of 99.8% over the past three months indicates strong market acceptance and demand for these creative hardware products [3].