Core Viewpoint - The traditional hardware store industry is experiencing a transformation as hardware components are being repurposed into creative and collectible items, appealing to younger consumers and redefining the market [1][4]. Industry Trends - The hardware product market in China reached a scale of 110.24 billion yuan in 2022, with an industry output value of approximately 164.73 billion yuan, reflecting a year-on-year growth rate of 0.68% [3]. - There is a noticeable shift towards personalized and customized hardware products, with unique items like "Thor's Hammer" and other fantasy weapons being developed to cater to consumer imagination [3][4]. Consumer Behavior - Younger consumers are increasingly favoring DIY projects over purchasing finished products, valuing the creative process and the sense of achievement it brings [4]. - The new consumer mindset emphasizes individuality, taste, and a sense of ritual over luxury and quantity, indicating a significant shift in purchasing behavior [4]. Sales Performance - A specific store reported sales of around 7,000 units for its "Thor's Hammer" series, with prices ranging from 88 yuan to 480 yuan, showcasing the popularity of these items [3]. - The high customer satisfaction rate of 99.8% over the past three months indicates strong market acceptance and demand for these creative hardware products [3].

Group 1 - The core viewpoint of the articles highlights the financial performance and strategic initiatives of Quanjude, including a revenue of 332 million yuan and a net profit of 4.21 million yuan for Q1 2025 [1] - Quanjude is actively exploring the transformation of its time-honored brand towards a younger demographic, implementing a strategy that combines traditional branding with new technology [1] - The company has engaged in deep cooperation with Meituan since Q4 2024, focusing on product structure, store models, and digital operations, leading to the creation of new "brand satellite stores" [1] Group 2 - Quanjude has announced the opening of its first direct-operated store in Haikou, Hainan, set to open in May 2025, with an area of over 756 square meters to cater to various dining scenarios [1] - The company showcased its "Zero Research Institute" brand at the 112th Chengdu Spring Sugar and Alcohol Fair, featuring a range of healthy snack products, including duck-based items [2] - Quanjude aims to enhance customer experience through a dual-track model of "themed stores + retail," focusing on both core customer retention and reaching a broader audience with snack and customized products [2]