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二次元谷子库存爆仓,谁制造了这场“海量滥发”
Hu Xiu· 2025-06-06 02:05
Core Insights - The 二次元 retail industry is experiencing a significant downturn following a period of rapid growth, leading to widespread inventory issues and financial losses across the sector [1][2][3] Group 1: Inventory Pressure - The 二次元 retail sector is facing severe inventory accumulation, with some chain stores holding inventory worth tens of millions to over a billion yuan, leading to substantial financial losses [2][8][9] - Many retailers are resorting to drastic measures such as deep discounts and promotions to clear excess stock, with reports of inventory being sold at prices as low as one-third of their original value [3][12][13] - The overall sales volume for many stores has dropped by at least 30%, prompting some owners to consider selling their businesses to mitigate losses [9][12][19] Group 2: Market Dynamics - The decline in consumer interest is attributed to the oversaturation of the market with similar products, particularly from popular IPs, which has led to a rapid decrease in demand [3][16][19] - The 二次元 market has seen a chaotic expansion, with many new entrants lacking the necessary expertise in long-term IP management, resulting in a bubble-like environment [3][17][21] - The lack of effective communication and localized operations from Japanese copyright holders has contributed to a low barrier for entry and an inflated distribution network [4][17] Group 3: Future Development - The industry is expected to undergo a significant restructuring phase, with many new entrants likely to exit the market due to a lack of understanding of IP management [21][22] - Companies are beginning to shift towards a more sustainable and diversified business model, focusing on long-term growth rather than short-term profits [6][24][30] - The rise of domestic IPs and the increasing importance of differentiated product offerings are becoming critical for survival in the evolving market landscape [24][26][30]