Group 1 - The core issue of declining natural traffic on Amazon is often attributed to changes in listing weight, keyword matching, or competitive landscape rather than just platform algorithm changes [1] - Analyzing core data of listings is essential, including checking for keyword ranking drops, increased negative reviews, or decreased conversion rates, as these factors directly impact natural exposure [3] - It is important to analyze the ratio of advertising to natural traffic to avoid over-reliance on ads, which can lead to a dilution of natural ranking [3] Group 2 - If a decline in traffic is confirmed to be due to ranking changes, companies should revise their keyword strategies by utilizing backend search term reports and competitor analysis to identify high-conversion keywords for optimization [3] - Amazon's algorithm increasingly prioritizes "content experience," meaning that enhancements such as video displays, A+ page optimization, and updated Q&A sections can help listings regain traffic [3] - For sellers lacking systematic analysis capabilities, seeking support from professional operation teams is recommended, as they can leverage data tools and advertising optimization skills to help restore natural traffic quickly [5]