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文化“走出去”更要“走进去”
Jing Ji Ri Bao· 2025-06-22 22:02
Core Insights - The article emphasizes the need for a multi-layered approach to build a new ecosystem for the overseas expansion of domestic IPs, focusing on technological empowerment and narrative upgrades [1][3][4] Group 1: Cultural Industry Expansion - China's cultural industry is transitioning from a one-way output model to a deeper integration model, characterized by successful overseas reception of works like "Ne Zha" and "Mountain and Sea Love" [1][2] - The overseas market for online literature has surpassed 4.35 billion yuan, with nearly 6000 translated works and a significant increase in readership [2] - The gaming sector has seen actual sales revenue of $18.557 billion in 2024, marking a 13.39% year-on-year growth [2] Group 2: Challenges in Cultural Export - Language translation remains a critical barrier, with AI translations often leading to a flattening of classic works [3] - The industry faces challenges such as copyright infringement and reliance on platform revenue, which limits the growth of smaller cultural enterprises [3] - The lack of high-quality Chinese language data in global AI training datasets is becoming a bottleneck for the development of large models [3] Group 3: Future Directions - To avoid the fleeting success of domestic IPs abroad, a focus on technological empowerment and narrative upgrades is essential, including the promotion of philosophical IPs like "Tao Te Ching" [3] - Active participation in establishing global digital cultural trade rules is necessary to enhance China's influence in the global cultural landscape [3][4] - The ultimate goal of cultural export is not merely market expansion but fostering deeper understanding between civilizations, transitioning from "going out" to "going in" [4]