产业带+直播

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潍坊青州:“产业带+直播”撬动花卉消费升级
Sou Hu Cai Jing· 2025-09-10 12:17
Core Insights - Qingzhou City is leveraging e-commerce live streaming as a key strategy to boost consumption, innovating the "industrial belt + live streaming" model to promote local flower products nationwide [1][3] - The city has developed over 670 e-commerce flower businesses, employing more than 10,000 people, with live streaming becoming a core sales channel [3][4] - The annual online sales volume of flower products has surpassed 4 billion yuan, with over 60% of sales coming from online channels [4] Group 1: E-commerce Development - Qingzhou has introduced platforms like Douyin, Kuaishou, and JD.com to enhance the integration of e-commerce and the physical economy [3] - The city has cultivated over 2,000 professional flower live streamers, with more than 85% of farmers engaged in e-commerce sales [4] - The "e-commerce + orders + farmers" model has increased income for over 3,000 local farmers [3] Group 2: Live Streaming Impact - Live streaming has become a vital sales channel, with some companies achieving daily order volumes of 500-700 [3] - The establishment of a dedicated live streaming team has allowed companies to better understand and meet market demands across various demographics [4] - The vibrant atmosphere in flower greenhouses during peak sales seasons highlights the effectiveness of live streaming in engaging customers [3]