产业带实体经济增长

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拼多多千亿扶持,如何改写产业带源头工厂的转型逻辑?
21世纪经济报道· 2025-07-15 04:43
Core Viewpoint - Pinduoduo's strategy focuses on eliminating unnecessary markups in the supply chain, allowing consumers to access quality products at lower prices, thereby creating a win-win ecosystem for consumers and suppliers [1][5][18]. Group 1: Pricing and Cost Structure - The price disparity in summer products, such as sunscreen clothing and umbrellas, is largely due to additional marketing and distribution costs rather than differences in material and craftsmanship [3][4]. - For instance, a sunscreen shirt's production cost is around 40 yuan, with materials costing less than 30 yuan, yet it is sold for only 49.9 yuan on Pinduoduo due to the platform's support in reducing unnecessary costs [3][5]. - A basic sunscreen umbrella costs only 10 yuan to produce, highlighting that the price differences in the market often stem from branding and marketing rather than actual production costs [4][5]. Group 2: Supply Chain Efficiency - Pinduoduo's "billion subsidy" and "thousand billion support" initiatives help factories reduce advertising costs and connect directly with consumers, thus lowering prices while maintaining reasonable profit margins [5][18]. - The platform's model allows for a direct connection between producers and consumers, eliminating middlemen and reducing overall costs, which benefits both parties [17][18]. Group 3: Employment and Economic Impact - Pinduoduo has significantly contributed to job creation, employing over 55 million people, with a notable representation of women and older individuals in the workforce [21][20]. - Factories supported by Pinduoduo have transformed from small workshops into larger enterprises, providing local employment opportunities and improving the livelihoods of community members [20][23]. - The platform's support has enabled traditional craftsmanship to thrive in modern markets, creating a sustainable economic model that benefits local communities [23][20].