马年春节临近，年货市场迎来一年中最旺的消费季。1月12日，京东京喜自营宣布正式开启"年货节"， 即日起至2月23日，围绕寻味年货、置备年礼、除尘焕新、红运穿搭等多个热门场景丰富供给，携手全 国260余个产业带的数万家工厂，现货开卖，为消费者提供拥有甄选品质和超高质价比的年货商品。 京喜自营是京东旗下特价购物品牌，致力于甄选产业带源头好货，通过京东快递直达消费者。自2023年 底上线以来，已累计服务超4亿用户。 今年是京喜自营的第三个年货节，依托京东超级供应链能力，京喜自营围绕京喜甄选、王牌单品、京喜 农场、大牌同厂、京喜IPick、出口转内销六大业务版块，精选全国260余个产业带近百万款优质白牌年 货，让更多"质价比年货"流通全国市场。 值得一提的是，今年是中国外贸商家转型内销的首个年货节，京喜自营将通过出口转内销业务，带动山 东、广东、浙江、福建等多个产业带外贸商品走进国内用户家中。 为解决年货涨价与快递服务停运等难题，京喜自营全力保障"春节不打烊"，京喜采销团队凭借消费趋势 洞察提前与商家沟通备货，集中组织生产、发货、售后及履约，核心品类和拳头商品实现爆品入仓，商 家与快递物流春节期间值守，确保价格稳定、 ...

Core Insights - In 2025, JD's discount shopping brand Jingxi achieved a tenfold increase in transaction volume, serving over 400 million users cumulatively [1][2] - Jingxi's self-operated model deepened connections with over 260 industrial belts, with nearly 100 enterprises achieving annual sales exceeding 1 million orders [1][3] - To combat price wars in the low-cost e-commerce sector, Jingxi introduced six new business initiatives aimed at creating sustainable growth paths for merchants [1][3] Group 1: Performance Metrics - Jingxi's self-operated segment reported a transaction volume growth of 10 times year-on-year, contributing 150 million new users to JD [2][3] - The number of merchants on Jingxi's platform exceeded 1.35 million, with order volume increasing by 50% and transaction volume by 40% year-on-year [1][2] - Five major provinces saw order volumes surpass 100 million, with Zhejiang's orders exceeding 300 million and some provinces experiencing up to 400% year-on-year growth [3][4] Group 2: Business Strategies - Jingxi's focus on direct factory sales and quality selection helped eliminate middlemen, reducing prices and addressing market issues like false advertising [2][3] - The introduction of the "export to domestic sales" initiative led to over 2,000 foreign trade factories successfully entering the domestic market, with order volumes tripling to 180 million [4][5] - Jingxi's support for industrial belt factories includes comprehensive assistance in product selection, operations, marketing, logistics, and after-sales service [2][5] Group 3: Product Categories and Growth - Jingxi's core product categories, including fresh produce, household cleaning products, and home appliances, saw significant year-on-year transaction volume increases, with furniture sales growing by 23 times [3][6] - The brand's commitment to long-term growth is evident in its support for quality manufacturers, helping them transition from "goods without brands" to recognized brands [5][6] - In 2026, Jingxi aims to add 150 million new users and expand its product offerings to 3 million items, enhancing consumer choices for high-quality, cost-effective products [6]