Core Insights - In 2025, JD's discount shopping brand Jingxi achieved a tenfold increase in transaction volume, serving over 400 million users cumulatively [1][2] - Jingxi's self-operated model deepened connections with over 260 industrial belts, with nearly 100 enterprises achieving annual sales exceeding 1 million orders [1][3] - To combat price wars in the low-cost e-commerce sector, Jingxi introduced six new business initiatives aimed at creating sustainable growth paths for merchants [1][3] Group 1: Performance Metrics - Jingxi's self-operated segment reported a transaction volume growth of 10 times year-on-year, contributing 150 million new users to JD [2][3] - The number of merchants on Jingxi's platform exceeded 1.35 million, with order volume increasing by 50% and transaction volume by 40% year-on-year [1][2] - Five major provinces saw order volumes surpass 100 million, with Zhejiang's orders exceeding 300 million and some provinces experiencing up to 400% year-on-year growth [3][4] Group 2: Business Strategies - Jingxi's focus on direct factory sales and quality selection helped eliminate middlemen, reducing prices and addressing market issues like false advertising [2][3] - The introduction of the "export to domestic sales" initiative led to over 2,000 foreign trade factories successfully entering the domestic market, with order volumes tripling to 180 million [4][5] - Jingxi's support for industrial belt factories includes comprehensive assistance in product selection, operations, marketing, logistics, and after-sales service [2][5] Group 3: Product Categories and Growth - Jingxi's core product categories, including fresh produce, household cleaning products, and home appliances, saw significant year-on-year transaction volume increases, with furniture sales growing by 23 times [3][6] - The brand's commitment to long-term growth is evident in its support for quality manufacturers, helping them transition from "goods without brands" to recognized brands [5][6] - In 2026, Jingxi aims to add 150 million new users and expand its product offerings to 3 million items, enhancing consumer choices for high-quality, cost-effective products [6]

Core Insights - In 2025, JD's discount shopping brand Jingxi achieved a tenfold increase in transaction volume, serving over 400 million users cumulatively over two years [1][5][15] - Jingxi has deepened its connections with over 260 industrial belts nationwide, with nearly 100 enterprises achieving annual sales exceeding 1 million orders [1][7] - To combat price wars in the low-cost e-commerce sector, Jingxi upgraded its business model, introducing six new initiatives aimed at sustainable growth for merchants [1][9] Group 1: Performance Metrics - Jingxi's self-operated segment reported a tenfold year-on-year increase in transaction volume, reflecting strong growth momentum [5] - The number of merchants on Jingxi's platform exceeded 2 million, with over 20,000 merchants experiencing a doubling of order volume [11][13] - In 2025, five major provinces saw order volumes surpass 100 million, with Zhejiang's orders exceeding 300 million and some provinces experiencing up to a fourfold year-on-year growth [7] Group 2: Business Strategies - Jingxi's new business directions include export-to-domestic sales, brand partnerships, and quality selection, aimed at providing a stable growth path for industrial belt merchants [1][10] - The platform has supported over 2,000 foreign trade factories in entering the domestic market, resulting in 180 million orders, a threefold increase year-on-year [10] - Jingxi's focus on high-quality, cost-effective products aligns with consumer demand, leading to significant sales increases across various categories, including furniture and baby products [7][15] Group 3: Future Outlook - In 2026, Jingxi aims to continue reinforcing its brand identity as a provider of affordable, high-quality products, targeting an additional 150 million new users and expanding its product offerings to 3 million [4][15] - The platform's long-term strategy emphasizes sustainable profit growth for merchants, as demonstrated by the success of specific products like the螺蛳粉, which saw significant sales and profit improvements [15]