Core Insights - The article discusses the recent emphasis on cultural export, highlighting three key "forces" that contribute to its success: the industry's "hard power," cultural "confidence," and users' "empathy" [2] Group 1 - The first force is the industry's "hard power," which refers to the tangible capabilities and resources that enable successful cultural export [2] - The second force is cultural "confidence," indicating a strong belief in the value and appeal of the culture being exported [2] - The third force is users' "empathy," which reflects the ability of audiences to connect with and relate to the cultural products being offered [2]