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在中国“隐形”的汽车巨头,卖身印度求改命
汽车商业评论· 2025-08-08 23:07
Core Viewpoint - The article discusses the significant restructuring of Iveco, a historic Italian commercial vehicle manufacturer, which has been split into two parts: one sold to Tata Motors in India and the other retained by Leonardo, an Italian defense giant. This split reflects broader trends in globalization and industrial strategy in Europe and India, as well as the challenges faced by Iveco in maintaining its market position, particularly in China [6][10][34]. Group 1: Transaction Details - In late July to early August 2025, the Italian government announced two major transactions: Iveco's civilian business was sold to Tata Motors for €3.8 billion (approximately $4.36 billion), while its defense business, IDV, was sold to Leonardo for €1.7 billion (approximately $1.98 billion) [6][10]. - The total value of the transactions amounts to approximately €5.5 billion [10]. - The sale of IDV is part of a strategic move by the Italian government to consolidate its defense capabilities, as Leonardo aims to fill gaps in its armored platform offerings [13][15]. Group 2: Historical Context and Challenges - Iveco has faced significant challenges over the years, including marginalization in Europe, a shrinking market in China, and pressure on its profitability [7][34]. - The company was once a pioneer in the Chinese market, establishing a joint venture in 1996, but has since lost its competitive edge due to the rise of local brands and a failure to innovate [18][21][22]. - By 2021, Iveco had exited its partnership with SAIC Hongyan, indicating a retreat from direct control in the Chinese heavy truck market [21]. Group 3: Future Implications - The restructuring raises questions about Iveco's future, particularly regarding its brand presence and market strategy in China, where it has become less visible [22][23][30]. - Tata Motors aims to leverage Iveco's European presence to enhance its global footprint, but faces challenges in integrating the two companies and revitalizing the Iveco brand [29][30]. - The article suggests that the fate of Iveco reflects broader trends in global industrial dynamics, where emerging markets gain influence while traditional European manufacturers struggle to maintain their legacy [34][35].