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在中国“隐形”的汽车巨头,卖身印度求改命
创业邦· 2025-08-09 04:13
以下文章来源于汽车商业评论 ,作者推动新汽车向前进 编辑丨 黄大路 图源丨Midjourney 在全球商用车版图上,依维柯(Iveco)长期是一块极具象征意义的拼图。 汽车商业评论 . 来源丨 汽车商业评论(ID:autobizreview) 推动新汽车向前进 作者丨 凌 峰 这家拥有近半个世纪历史的意大利工业品牌一度象征着"意大利制造"的力量与底蕴——它曾是技术自 主、军民通吃的象征,曾代表欧陆重卡的坚实传统,也一度被视作中国改革开放后汽车合资潮的先锋 力量。 然而2025年盛夏,属于依维柯的故事被分成了两段:一段驶向印度,另一段留在意大利军工体系 内。 7月底至8月初,意大利政府联合宣布两项交易:依维柯将其民用业务以38亿欧元(约合43.6亿美 元)出售给印度塔塔汽车(Tata Motors),其国防业务IDV(Iveco Defence Vehicles)则以17亿 欧元(约合19.8亿美元)的估值转手本国军工巨头莱昂纳多(Leonardo)。 至此,这家总部位于都灵、创立于1975年的老牌商用车巨头,被一拆为二。 这并非依维柯第一次面临剧变。它曾在上世纪与五家欧洲工业品牌合并而生,也曾因中国业务的风生 ...
在中国“隐形”的汽车巨头,卖身印度求改命
汽车商业评论· 2025-08-08 23:07
Core Viewpoint - The article discusses the significant restructuring of Iveco, a historic Italian commercial vehicle manufacturer, which has been split into two parts: one sold to Tata Motors in India and the other retained by Leonardo, an Italian defense giant. This split reflects broader trends in globalization and industrial strategy in Europe and India, as well as the challenges faced by Iveco in maintaining its market position, particularly in China [6][10][34]. Group 1: Transaction Details - In late July to early August 2025, the Italian government announced two major transactions: Iveco's civilian business was sold to Tata Motors for €3.8 billion (approximately $4.36 billion), while its defense business, IDV, was sold to Leonardo for €1.7 billion (approximately $1.98 billion) [6][10]. - The total value of the transactions amounts to approximately €5.5 billion [10]. - The sale of IDV is part of a strategic move by the Italian government to consolidate its defense capabilities, as Leonardo aims to fill gaps in its armored platform offerings [13][15]. Group 2: Historical Context and Challenges - Iveco has faced significant challenges over the years, including marginalization in Europe, a shrinking market in China, and pressure on its profitability [7][34]. - The company was once a pioneer in the Chinese market, establishing a joint venture in 1996, but has since lost its competitive edge due to the rise of local brands and a failure to innovate [18][21][22]. - By 2021, Iveco had exited its partnership with SAIC Hongyan, indicating a retreat from direct control in the Chinese heavy truck market [21]. Group 3: Future Implications - The restructuring raises questions about Iveco's future, particularly regarding its brand presence and market strategy in China, where it has become less visible [22][23][30]. - Tata Motors aims to leverage Iveco's European presence to enhance its global footprint, but faces challenges in integrating the two companies and revitalizing the Iveco brand [29][30]. - The article suggests that the fate of Iveco reflects broader trends in global industrial dynamics, where emerging markets gain influence while traditional European manufacturers struggle to maintain their legacy [34][35].