产品定价与调价
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K90定价后引热议闪电降价,雷军:标准版12GB+512GB 版本首销月直降300元
Qi Lu Wan Bao· 2025-10-24 07:48
Core Points - The Redmi K90 series was launched on October 23, 2025, with the 12GB+512GB version initially priced at 3199 yuan, which was later reduced by 300 yuan to 2899 yuan within 24 hours due to user feedback regarding pricing disparities [1][5] - Xiaomi's founder and CEO Lei Jun, along with President Lu Weibing, stated that the price adjustment was influenced by the global increase in memory costs and was intended as a gesture of goodwill towards users [1][3] Pricing Details - The Redmi K90's 12GB+256GB version was priced at 2599 yuan, while the 12GB+512GB version was set at 3199 yuan, leading to a 600 yuan price difference for an additional 256GB of memory, which sparked widespread discussion among consumers [5]
卢伟冰:K90标准版12GB+512GB版降价300元
Bei Jing Shang Bao· 2025-10-24 04:58
Core Insights - Xiaomi Group has decided to reduce the price of the most demanded version of the REDMI K90, the 12GB+512GB model, by 300 yuan, bringing the price down to 2899 yuan during the first month of sales [1] Pricing Strategy - The price adjustment is a response to user discussions regarding the initial pricing of the REDMI K90 standard version [1] - The company aims to align more closely with user expectations due to the significant demand for the 12GB+512GB version [1] Cost Pressures - The company acknowledges that upstream cost pressures have been genuinely transmitted to the pricing of new products [1] - The rising costs of global supply chains and storage have exceeded expectations and are expected to continue worsening [1]