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白象回应“多半”争议:为更大包装 后续将调整避免误解
Jing Ji Guan Cha Bao· 2025-06-04 15:54
Core Viewpoint - White Elephant Food Co., Ltd. has responded to the controversy surrounding its "Duoban" trademark, clarifying that the product is a larger version of its original offerings, aimed at distinguishing itself from regular-sized products for consumer convenience [2][3]. Group 1: Company Overview - White Elephant Food was established in 1997 and primarily focuses on the production and sale of noodle products. The company has set up 12 production bases across 10 provinces in China and operates over 20 subsidiaries [2]. - The company has completed a B+ round of financing, with investors including Fosun Group and GF Securities [2]. Group 2: Recent Developments - In 2023, White Elephant Food launched the "White Elephant Chinese Noodle" strategy, emphasizing the importance of Chinese branding, flavors, quality, and spirit. The company has also developed new flavors, including a cilantro-flavored instant noodle in collaboration with Douyin [3]. - The company's sales reached 9.175 billion yuan in 2023, as reported in the 2024 list of the top 100 private enterprises in Henan Province [3]. Group 3: Controversy and Response - The "Duoban" trademark faced criticism for potentially misleading consumers regarding the actual content of the products, similar to a previous incident involving Qianhe Flavor Industry's "Qianhe 0" soy sauce [3]. - In response to the backlash, White Elephant stated that it would adjust the packaging of the "Duoban" products to prevent further consumer misunderstanding [3].