Core Viewpoint - The article highlights the success of Hesheng Industrial at the Nanjing Autumn Sugar Exhibition, showcasing its unique "fresh" flavor proposition and diverse product offerings that cater to consumer demand for health and taste [1][2]. Product Differentiation - Hesheng Industrial's differentiated product matrix includes over 20 newly packaged products such as MSG, chicken essence, and compound sauces, designed to meet the health and flavor needs of consumers [2][4]. - The company emphasizes its commitment to "freshness" through its core values of focusing on enhancing flavor and maintaining quality, which has established a strong strategic barrier in the market [2][9]. Brand Development - The introduction of a new brand IP centered around the concept of "freshness guardian" aims to connect emotionally with younger consumers, enhancing brand loyalty [5][6]. - Hesheng Industrial's strategy includes showcasing both new and existing products to attract new customers while maintaining its market presence with established offerings [6][11]. Market Positioning - The company has established a long-term partnership with Jiangnan University for research and development, further solidifying its market leadership in the compound seasoning industry [7]. - Hesheng Industrial has developed over 20 flavor types and serves more than 1,200 popular chain restaurants across China, demonstrating its extensive market reach [7][9]. Innovation and Expansion - The company has launched specialty products that cater to high-demand markets, such as a new chicken essence variant that enhances freshness for creative culinary applications [8]. - Hesheng Industrial's 39 years of dedication to the seasoning industry has positioned it as a key player in the global market, exporting products to over ten countries and regions [9]. Partnership and Collaboration - The launch of the "Thousand Merchants Plan" aims to recruit partners by leveraging a vast network of brand resources and sales agents, providing comprehensive support for market expansion [11][14]. - Hesheng Industrial offers differentiated cooperation plans for various channels, allowing partners to benefit from the brand's quality endorsement and production standards [11][14].