Core Viewpoint - The implementation of the "Residential Project Standards" by the Ministry of Housing and Urban-Rural Development starting May 1 is seen as a new driving force for the real estate market, emphasizing the importance of "good houses" as a standard for new residential projects, which will reshape market dynamics and create new opportunities for real estate companies [1] Group 1: Industry Trends - Many real estate companies are emphasizing the "good house" strategy in their annual reports and performance meetings, indicating a shift from "land dividends" to "product dividends" [2] - Companies like Yuexiu Property and Greenland Group are developing their own product standards based on the new regulations, focusing on quality, technology, and community features [2] - The industry is moving towards a focus on high-quality, technologically advanced housing, with companies like Longfor Group planning to launch new product lines that enhance living comfort and community services [2][3] Group 2: Challenges and Solutions - Real estate companies face challenges in balancing costs and quality while meeting the new standards, which may increase construction costs [3] - Companies are exploring solutions to maintain cost control while enhancing product quality, with some firms like Longfor Group planning to invest more in quality improvements without compromising cost efficiency [3][4] - Yuexiu Property is implementing lean management practices to optimize costs and improve project profitability through precise cost management and centralized procurement [4] Group 3: Market Opportunities - There is a growing expectation among homebuyers for "good houses," which are anticipated to have stronger competitive and sales advantages, motivating companies to align their marketing with actual product quality [6] - Companies that excel in product quality, service, and operational capabilities are expected to gain more market opportunities and development space [6] - The industry is advised to shift from high-debt, high-turnover models to a balanced approach that includes light asset operations and improved management capabilities [6]