潮新闻客户端 通讯员 陈敏 从"住有所居"到"住有宜居"，随着"推动建设安全、舒适、绿色、智慧的'好房子'"被首次写入政府工作报告，建造"好房子"的大幕，正在全国拉开。 这场住宅产品高质量发展的比拼，同样深刻改变着后限价时代杭州的市场格局。2025下半场，杭州正式进入地王争霸时代，各大板块纷纷迎来产品力与成交 价天花板的刷新，全新作品密集涌现。 作为城市投资开发运营商，入杭20年的华润置地，以"为杭州 划时代"为口号，率先做出了极具代表性的回复。 而在西安东轴线上，华润置地遵循"场馆建设+片区开发+产业引入"模式打造的西安三中心（西安国际会议中心、西安国际会展中心、西安奥体中心），则 以大型赛会为引擎，推动城市价值与生活价值的双重升级。 其中的国际会展中心，填补了西安无十万平以上室内展馆的空白；国际会议中心，填补了西北地区缺乏综合性大型会议场馆的空白；西安奥体中心，则是国 内首个实现5G全覆盖的智慧体育场馆。 从上半年亮相的沄璟文华轩、望云润玺院，到以区域地王之姿备受瞩目的元起观潮府，不难看出，坚持"好房子战略"，以中心作品引领人居革新，是华润置 地立身杭州市场的应变破局之道。 随着中心作品接连斩获市场与行业 ...

佛山千灯湖。 佛山保利天瓒项目。 二十年，为佛山带来从制造基地到现代都市的深刻转型。 从2005年GDP不足3000亿元，到2024年达到约1.34万亿；从"制造名城"的家喻户晓，到"宜居宜业宜 游"成为新名片，佛山城市能级不断提升，成为粤港澳大湾区蓝图之上的重要一笔。作为全国唯一的国 家制造业转型升级综合改革试点，"有家就有佛山造"已蜚声海内外。 前行路，离不开同行者。2005年，保利发展华南公司落子佛山千灯湖畔，埋下第一颗与城市共生的种 子，彼时的千灯湖还是一片荒芜，2025年，这颗种子已枝繁叶茂，覆盖华南七城，服务30万家庭。二十 年，从"造房"到"造城"再到"造生活"，保利发展华南公司与佛山同频共振，共绘一幅城市与人居共生长 的温暖画卷。 城市底色 从制造名城到宜居大城 从一国一城到一间屋，其实都是"家"。 佛山就是一个与"家"最紧密相连的城市。 从家电家具，到陶瓷建材，这座制造业大市的城市化进程与产业升级紧密相连。这是佛山的城市底色， 也是发展底气。 将时间轴拉回到20年前，大佛山五区携手并进的蓝图已经起笔。佛山开启了从制造名城到宜居大城的新 篇。 这座"制造名城"亟须高品质生活空间和现代化城市功能 ...

"没有好房子，就没有真正的存量房市场。"——装库科技董事长 王敬 二手房好房子的四大标准 装库科技提出了二手房"好房子"的战略框架： 【天极网IT新闻频道】9月22-23日，在北京举办的空白研究院专题课程中，装库科技董事长王敬以《二手房好房子战略：激活 中介行业增长曲线》为主题发表演讲。他从产业格局与战略高度出发，系统解读了中介行业在存量房时代面临的挑战与机 遇，并提出了"好房子战略"这一未来发展的确定性路径。 在为期两天的课程中，空白研究院携手多位行业嘉宾展开深度分享，既有宏观战略的解读，也有方法论的落地。装库科技作 为受邀嘉宾全程参与并贡献核心观点。 存量时代的必然命题 王敬董事长指出，中国房地产市场已经从高速增长的增量时代，进入以存量交易为主的阶段。二手房成为交易主力，也成为 中介行业的核心舞台。行业要实现可持续发展，必须跳出"撮合逻辑"，进入"价值逻辑"。 中介行业的增长曲线 在分析行业痛点时，王敬强调，中介公司长期依赖佣金驱动，服务同质化严重，缺乏系统化产品能力。要突破增长瓶颈，必 须跨界引入新的能力模型。 户型优化：以空间改造实现资产再生; 装修标准：风格百变、施工可控，确保品质与体验; 科技赋能 ...

Core Viewpoint - The real estate industry is shifting towards the development of "good houses" characterized by safety, comfort, sustainability, and intelligence, driven by policy guidance and market adjustments [1][7]. Group 1: Industry Trends - The concept of "good houses" has been incorporated into the government's work report and is being promoted through national standards and provincial policies, indicating a nationwide residential upgrade initiative [1]. - The "good house" strategy is becoming a core direction for the industry to transition from quantity to quality amid increasing competition and market concentration [7]. Group 2: Company Initiatives - Guotai Real Estate is actively engaging in industry discussions to consolidate consensus and inject practical wisdom into the construction of "good houses" [6]. - The company emphasizes product innovation and service upgrades, exploring new residential products that meet the growing needs of the public [4][7]. - Guotai Real Estate has established a "Five Good" standard focusing on good location, community, layout, quality, and service to enhance living experiences [9][10]. Group 3: Product Development - The company has launched several fourth-generation ecological residential projects, with notable examples like Fuzhou Guotai Tianqin Bay recognized as industry benchmarks [15][16]. - Guotai Real Estate integrates advanced technologies into its projects, such as smart home systems and robotic services, to enhance living quality and service efficiency [21]. Group 4: Community Engagement - The company is building a community brand "Hi Neighbor" to foster communication and relationships among residents through various activities [26]. - Guotai Real Estate believes that a "good house" encompasses not only hardware but also the warmth of human connections within the community [28]. Group 5: Urban Integration - Guotai Real Estate's projects are designed to blend with urban development, contributing to high-quality living landmarks while preserving natural landscapes [29]. - The company has focused on core areas and strategic regions, developing nearly 150 quality projects and approximately 20 million square meters of space [31]. Group 6: Future Outlook - The shift from "building houses" to "creating lifestyles" reflects the company's commitment to sustainable development and high-quality urban living [38].

Core Viewpoint - The real estate industry is under pressure but is transitioning towards a new growth model, focusing on product quality and operational resilience to navigate upcoming debt peaks [1][8]. Financial Performance - In the first half of the year, 286 listed real estate companies reported a total revenue of 1.85 trillion yuan and a net profit of 851.77 billion yuan, with 89 companies incurring losses totaling 191.2 billion yuan [2]. - Key reasons for performance pressure include a significant decrease in project settlement scale and low gross margins, alongside asset impairment provisions to accelerate inventory turnover [2][3]. Strategic Focus on Quality - The "good house" strategy is seen as both a policy direction and a future development goal for real estate companies, with many firms experiencing sales growth by enhancing product quality [3][4]. - Companies like Longfor Group and Yuexiu Property have successfully implemented strategies that emphasize product quality, resulting in increased sales prices and volumes [3][4]. Diversification into Operational Business - Many real estate firms are developing operational businesses as a second growth curve, with companies like China Resources Land achieving significant revenue from these sectors [5][6]. - Longfor Group reported record revenues from its operational services, while other firms are also expanding into commercial and property management sectors [6][7]. Debt Management and Financial Resilience - The industry faces a debt peak in the second half of 2025, with total debt due expected to reach 530.1 billion yuan, necessitating proactive debt management strategies [8][9]. - Companies are optimizing their debt structures and exploring diverse financing channels, such as operating property loans and public REITs, to enhance financial safety [9][10]. Future Outlook - The financing environment for quality real estate firms is improving, with a focus on stabilizing cash flows and reducing debt levels to navigate the upcoming challenges [10].

Core Viewpoint - The launch of the "Zhaoshang Sequence" project by China Merchants Shekou in Beijing's Yizhuang area demonstrates strong demand for high-quality residential products, achieving sales of 120 million yuan within just two days [1] Group 1: Product Launch and Market Response - The "Zhaoshang Sequence" project features premium units of 91 and 108 square meters, attracting significant buyer interest and reaffirming the notion that quality products always find demand [1] - The project is positioned as the first "good house" in Yizhuang, embodying a new living concept and responding to high-end clientele's expectations for a better lifestyle [2][3] Group 2: Design and Aesthetic Features - The project integrates natural elements and modern aesthetics, designed by renowned landscape architect Zhang Yi, emphasizing simplicity and the fusion of traditional culture with nature [4] - Key design features include a 30-meter mirror corridor and a 70-meter rain corridor, enhancing the aesthetic experience and creating a therapeutic environment [5][6] Group 3: Community and Lifestyle Offerings - The project includes a "vertical dual clubhouse," which innovatively connects various living spaces and promotes a community-oriented lifestyle [8] - Amenities such as a constant temperature swimming pool, high-end gym, and themed children's play areas elevate the living experience, making it a holistic community space [9]

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [11][12]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing housing pain points and improving residential product standards [10]. Group 3: Project Showcase - The shortlisted projects will be showcased online to provide detailed information about each entry, facilitating informed voting by the public [8]. - The article highlights various projects from different developers, showcasing their architectural styles and product types, such as modern high-rise and low-density residential buildings [14][16][18][20][22].

Core Viewpoint - The article discusses the initiation of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing sector [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [11][12]. - The "Good House" initiative encourages real estate companies to enhance product quality and address housing pain points, with the "Product Power 100" evaluation being conducted annually since 2018 [10]. Group 3: Featured Projects - Various projects have been highlighted, including: - Shanghai Poly Haishangyin, a modern low-rise residential project [14]. - Guangzhou Fuxiangyuan, featuring modern and elegant architectural styles [24]. - Chengdu招商锦城序, showcasing unique regional characteristics and multiple courtyard spaces [52]. - The projects represent a mix of high-rise and low-rise residential types, with modern architectural styles being predominant across the board [16][20][30].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing sector [2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][11]. - Each participant can vote once per WeChat ID, selecting up to ten projects in each category [11]. - The final results will be based on the cumulative valid votes from all participants [11]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [12][13]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing housing pain points and improving residential product standards [10]. Group 3: Featured Projects - Various projects have been highlighted, including: - Shanghai Poly Hongqiao, a modern high-rise residential project [16]. - Guangzhou's Zhaoshang Linyu Jing, a city-integrated forest-themed residence [17]. - Huazhong's Shimei Bay, focusing on nature and island vacation living [19]. - Xiamen Jianfa's Yuehai, offering ocean-view residential options [21]. - The projects represent a mix of modern architectural styles and aim to cater to high-end and luxury market segments [16][19][21].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Awards" by the end of June [11][12]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing living challenges and improving residential offerings [10]. Group 3: Project Highlights - The article lists various nominated projects, detailing their developers, product types, and architectural styles, showcasing a range of modern residential designs across different cities [14][16][18][20][22][24][26][28][30][31][33][35][39][41][43][45][47][48][50][52][54].