Core Insights - The acquisition of the remaining 49% stake in Noah Changtian by Purun Co., Ltd. (688766.SH) reflects a strategic move to enhance its competitive edge in the storage chip market through mergers and acquisitions [1][2] - The goal is to achieve full ownership of Noah Changtian and its subsidiary SHM, facilitating deep technological and market synergies [1] Business Integration - The acquisition will enable Purun Co. to form multidimensional synergies with SHM, as Purun's main products include NOR Flash, EEPROM, and MCU, while SHM focuses on high-performance storage solutions like SLC NAND, eMMC, and MCP [2] - This complementary product line aims to create a comprehensive non-volatile storage chip solution [2] - Purun Co. primarily generates revenue from the Chinese market, whereas SHM has an established overseas sales network covering Asia, Europe, and North America, which is expected to enhance global market penetration post-integration [2] R&D and Market Response - The transaction is anticipated to allow Purun Co. to leverage SHM's valuable experience in system optimization, advanced packaging testing, and mass production management, significantly shortening new product development cycles and improving product performance [2] - This strategic integration marks a new phase for Purun Co. in consolidating its position in the storage chip sector, aiming for strong synergistic effects in technology products and global markets [2]