Core Viewpoint - The article discusses the recent departure of Zhang Xiao, the president of Li Auto's second product line, and its implications for the company's product strategy and market positioning [4][10]. Group 1: Leadership Changes - Zhang Xiao, an early employee of Li Auto, has decided to leave the company after significant contributions to the development of key models like Li ONE and L9 [4]. - The second product line, which Zhang led, is crucial for stabilizing sales and profits, covering models priced between 300,000 to 400,000 yuan [4][7]. Group 2: Product Line Structure - Li Auto established a "Product Line" department in April 2024 to address challenges faced after the MEGA launch and to improve organizational structure [6]. - The company now categorizes its models into three product lines based on price: the first line (above 400,000 yuan), the second line (300,000 to 400,000 yuan), and the third line (below 300,000 yuan) [4][6]. Group 3: Product Strategy and Market Response - The i8 model, which faced delays and criticism regarding its configuration and pricing strategy, was launched with three versions priced between 321,800 to 369,800 yuan [10]. - Following the initial launch, Li Auto adjusted the pricing of the i8, which led to a recovery in orders, with cumulative deliveries reaching 20,396 units by the end of November [11]. - The company is urged to reassess its product strategy and clarify its future product planning and market positioning amidst increasing industry competition [11].