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格力市场总监朱磊回应小米总裁卢伟冰:呼吁以“长期品质”取代“短期榜单”
Bei Jing Shang Bao· 2025-08-25 14:37
Core Viewpoint - The recent online discussion regarding Xiaomi's air conditioner sales surpassing Gree's has prompted Gree's marketing director to question the authenticity of the data and advocate for a focus on long-term quality over short-term rankings [1] Group 1: Data Authenticity and Market Competition - Gree's marketing director, Zhu Lei, criticized the viral chart claiming Xiaomi's sales dominance for lacking a clear data source and noted that official data from Aowei Cloud Network has not shown significant changes [1] - Zhu Lei highlighted a contradiction in Xiaomi's president Lu Weibing's previous statement about not caring for short-term rankings, questioning the rationale behind sharing an unverified chart [1] Group 2: Product Quality and Consumer Commitment - The article emphasizes that air conditioners are durable goods, with quality differences becoming apparent only after several years, advocating for a focus on long-term commitments like Gree's "ten-year free repair" promise [1] - Gree is positioned as the only leading brand in China offering a "ten-year free repair" guarantee without additional conditions, citing a case of a Gree air conditioner that has been operational for 27 years [1] - Zhu Lei called for competitors like Xiaomi to join in the "ten-year free repair" initiative, shifting the competitive focus back to product quality and service, asserting that "sales are temporary, but quality is everlasting" [1]