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杨乐渝:企业如何成为幸福产业运营商
Core Viewpoint - The concept of "happiness industry operators" emerges as a new market entity in the context of the digital age and high-quality development in China, focusing on symbiosis, user orientation, data-driven strategies, and IP-centric operations [1][9] Group 1: Reconstructing Cognition and Strategy - Entrepreneurs must recognize that symbiosis is the underlying logic of development in the new era, and that happiness industry operators embody the trend of enterprise evolution and upgrading [2] - The shift from "self" to a user-value perspective is essential, redefining enterprise value based on user needs rather than traditional supply-side approaches [2][3] Group 2: Reconstructing Products and Services - Products and services must be redefined to create not only functional value but also cultural, emotional, and social value, transforming the relationship with users into an ecological symbiosis [4] - The process of transforming real estate from mere housing to community-focused living spaces illustrates the IP transformation, enhancing user interaction and creating a new lifestyle [5] Group 3: Reconstructing Organization and Human Resources - Organizations must be restructured to prioritize user value, leading to a more organic and flat organizational structure that enhances responsiveness to market demands [6][7] - The "user-value-oriented" approach allows for immediate interaction with users, facilitating resource optimization and deep integration of demand and supply [7][8] Group 4: Sustainable Development and Human Focus - The evolution towards happiness industry operators represents a shift from mechanization and bureaucracy to an ecological and life-oriented enterprise model, emphasizing human engagement and creativity [8] - The experience of the All-China Federation of Industry and Commerce demonstrates that happiness industry operators are key to innovative enterprise transformation and sustainable development [9]