Core Insights - The article discusses the challenges of traditional family-based elder care in the context of increasing urbanization and population mobility, highlighting the need for specialized and customized home care services [1] - Fude Life Insurance has introduced the "Beautiful Life" project, integrating insurance products with home elder care services to facilitate aging in place [1][9] - The recent launch of "Beautiful Life 2.0" marks a shift from merely adapting to aging ("age-friendly") to promoting an active and dignified lifestyle for seniors ("enjoyable aging") [1][13] Group 1: Service Evolution - The "Beautiful Life" project aims to transform elder care from a safety net to a more dignified and vibrant living experience, reflecting changing societal expectations [9][10] - The project includes a comprehensive home modification service that enhances safety and comfort, allowing families to share the benefits of the insurance policy across generations [4][8] - Fude Life Insurance emphasizes the importance of integrating services into daily life, moving beyond traditional insurance to provide tangible solutions for elder care [8][10] Group 2: Technological Integration - The 2.0 version of the "Beautiful Life" project introduces advanced technologies and services, such as exoskeletons and smart home devices, to support seniors in their daily activities [13][14] - The project also includes new service modules like "travel empowerment" and "outdoor companionship," encouraging seniors to engage with the outside world [14][15] - Fude Life Insurance aims to create a holistic support system that addresses both physical and emotional needs, promoting a sense of belonging and autonomy for seniors [15][19] Group 3: Market Differentiation - Unlike other insurance companies that focus on institutional care, Fude Life Insurance targets home-based elder care, addressing the real needs of families [18][19] - The "Beautiful Life" project represents a differentiated approach to elder care, emphasizing emotional warmth and practical solutions that integrate into everyday life [18][19] - The initiative seeks to redefine aging as an active choice rather than a passive acceptance, allowing seniors to maintain their dignity and quality of life [18][19]