Core Insights - The article discusses the challenges of traditional family-based elder care in the context of increasing urbanization and population mobility, highlighting the need for specialized and customized home care services [1] - Fude Life Insurance has introduced the "Beautiful Life" project, integrating insurance products with home elder care services to facilitate aging in place [1][9] - The recent launch of "Beautiful Life 2.0" marks a shift from merely adapting to aging ("age-friendly") to promoting an active and dignified lifestyle for seniors ("enjoyable aging") [1][13] Group 1: Service Evolution - The "Beautiful Life" project aims to transform elder care from a safety net to a more dignified and vibrant living experience, reflecting changing societal expectations [9][10] - The project includes a comprehensive home modification service that enhances safety and comfort, allowing families to share the benefits of the insurance policy across generations [4][8] - Fude Life Insurance emphasizes the importance of integrating services into daily life, moving beyond traditional insurance to provide tangible solutions for elder care [8][10] Group 2: Technological Integration - The 2.0 version of the "Beautiful Life" project introduces advanced technologies and services, such as exoskeletons and smart home devices, to support seniors in their daily activities [13][14] - The project also includes new service modules like "travel empowerment" and "outdoor companionship," encouraging seniors to engage with the outside world [14][15] - Fude Life Insurance aims to create a holistic support system that addresses both physical and emotional needs, promoting a sense of belonging and autonomy for seniors [15][19] Group 3: Market Differentiation - Unlike other insurance companies that focus on institutional care, Fude Life Insurance targets home-based elder care, addressing the real needs of families [18][19] - The "Beautiful Life" project represents a differentiated approach to elder care, emphasizing emotional warmth and practical solutions that integrate into everyday life [18][19] - The initiative seeks to redefine aging as an active choice rather than a passive acceptance, allowing seniors to maintain their dignity and quality of life [18][19]

Group 1: Industry Trends - The aging population is undergoing unprecedented changes, with "youth-oriented nursing homes" becoming a new trend that attracts younger individuals to experience retirement life early [1] - There is a shift from dependency-based retirement to autonomy-based retirement, emphasizing personal independence and enjoyment in later life [1] - People are proactively planning their retirement through financial products and insurance, aiming to build a solid economic foundation for their later years [1] Group 2: Company Initiatives - Fude Life Insurance has launched the "Beautiful Life" health and wellness brand, focusing on high-quality development in retirement finance by integrating insurance protection with elderly care services [2] - The brand offers a one-stop, personalized home care solution that includes basic life care, cultural enrichment, health management, and home modifications [2][3] - The "Beautiful Life" program utilizes a customer experience center as a platform for clients to understand and experience elderly care services and modifications [2] Group 3: Service Offerings - The program includes "take-home facilities" for home modifications and "take-home services" through the "Fude Butler" service, which assists elderly individuals in daily tasks and health follow-ups [3] - Home modification services are tailored to meet the specific needs of elderly clients, enhancing their living environment and safety [3] Group 4: Case Study - A typical case involves a 53-year-old client who purchased a retirement annuity insurance policy to secure her children's future, demonstrating proactive planning in response to current retirement trends [4] - The client utilized the insurance to access home modification services after a family incident highlighted the importance of home safety for elderly relatives [4][5] - The modifications included safety features that significantly improved the living conditions for the elderly family member, showcasing the effectiveness of the company's services [5] Group 5: Emotional Impact - The insurance policy serves as a lasting legacy for the client, providing peace of mind for her children and enhancing the quality of life for her elderly mother [6] - The emotional connection and sense of security provided by the insurance and home modifications illustrate the deep familial bonds and care across generations [6]